Loyalty Marketing Manager

POSITION SUMMARY:

Do you love the outdoors and have a passion for building customer loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB Activation area. In this high-impact role, you will design and execute data-driven programs that engage millions of CLUB Members at Bass Pro Shops and Cabela’s — from onboarding to long-term retention and reactivation. You’ll lead a talented team, optimize customer journeys, and create personalized experiences that build lasting loyalty and measurable business growth.

ESSENTIAL FUNCTIONS:

• Develop and execute customer retention and lifecycle strategies across acquisition, onboarding, engagement, retention, and reactivation touchpoints. Ensure campaigns are measurable, scalable, and optimized for results. (25%)
• Guide, coach, and motivate the marketing staff to deliver CRM-driven strategies effectively. Provide training, feedback, and accountability to ensure campaign quality, timeliness, and alignment to goals. (20%)
• Analyze customer data and trends to identify opportunities for improved engagement, segmentation, and personalization. Use insights to refine lifecycle programs and optimize customer experience. (15%)
• Launch targeted communication campaigns through email, direct mail, digital, and other channels to support CLUB member growth and retention. (10%)
• Collaborate across departments (e.g., marketing, operations, IT, analytics, customer service) to ensure a smooth and consistent customer experience. (10%)
• Proactively address and resolve customer pain points by identifying barriers to engagement and developing solutions that enhance loyalty and satisfaction. (10%)
• Manage vendor and partner relationships to ensure lifecycle marketing programs are integrated into Bass Pro Shops and Cabela’s omni-channel strategy, executed successfully, and aligned to budget. (5%)
• Oversee lifecycle marketing budgets, reporting, and compliance for assigned CLUB strategies. (5%)
• Other duties as assigned.

EXPERIENCE/QUALIFICATIONS:

• Bachelor’s degree in marketing, Business Administration, or equivalent.
• 4–6 years of experience in marketing, with direct experience in CRM, customer lifecycle, or loyalty program management strongly preferred.

KNOWLEDGE, SKILLS AND ABILITY:

• Proven experience in customer retention and lifecycle marketing campaigns with measurable results.
• Ability to analyze customer data, identify trends, and apply insights to optimize lifecycle strategies.
• Strong leadership and supervisory skills with the ability to guide and motivate a team.
• Strong cross-functional collaboration and relationship-building skills.
• Excellent written and verbal communication skills; ability to present insights and influence decision-making.
• Customer-first mindset with ability to identify and proactively address customer pain points.
• Demonstrated integrity, initiative, and ownership with a long-term vision for customer loyalty growth.
• Proficiency in Microsoft Office tools; advanced Excel or data analysis skills preferred.

TRAVEL REQUIREMENTS:   20%

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.