Manager for Amazon Growth & Performance

The Manager of Amazon Growth & Performance is responsible for leading the Amazon function as a revenue engine, owning performance outcomes across advertising, organic rank, listings, and launches. This role sets the operating standard for how Amazon is run—combining disciplined execution, strong data ownership, and clear prioritization—to drive sustainable growth and profitability.

The role balances strategic leadership with hands-on direction, ensuring the team, tools, and workflows are aligned to business objectives while building long-term internal capability.

This role is only open to candidates from the United States. 

Core Responsibilities

Department Leadership & Operating Cadence

• Establishes and maintains a clear operating framework for Amazon execution, including weekly, monthly, and quarterly workflows
• Defines KPIs, reporting standards, and documentation that create clarity and accountability
• Leads transition planning from agency-dependent execution to a scalable in-house model
• Assesses team capabilities, identifies gaps, and supports hiring and development of PPC and Amazon talent
• Sets expectations for focus, prioritization, and follow-through across the function

Performance & Data Ownership

• Owns the full Amazon performance narrative across the catalog
• Maintains deep understanding of what is happening, why it is happening, and what actions are required
• Identifies trends, risks, and opportunities through regular analysis
• Translates data into clear recommendations and executable plans for stakeholders

Rank Optimization (Primary Strategic Focus)

• Identifies keywords and ranking opportunities that justify investment
• Manages the relationship between advertising spend, organic rank, and long-term revenue capture
• Makes disciplined decisions about where to push for market share versus protect profitability
• Aligns rank strategy with overall catalog and brand objectives

Listing Configuration & Optimization

• Oversees frontend and backend keyword optimization
• Ensures listings are structured for discoverability, conversion, and scalability
• Identifies listings that require full refreshes or strategic repositioning
• Maintains standards for listing quality and performance readiness

Advertising Strategy & Spend Efficiency

• Provides strategic oversight of Amazon advertising performance
• Ensures ad spend supports rank growth and long-term value—not ROAS in isolation
• Guides budget allocation, testing priorities, and optimization focus
• Evaluates agency or internal execution quality and course-corrects as needed

Promotions & Performance Levers

• Owns promotional strategy as a performance driver
• Coordinates deal timing and mechanics with broader marketing efforts
• Evaluates promotional effectiveness and downstream impact on rank and profitability

Launch Management

• Owns Amazon-side execution of new product launches
• Ensures advertising, listings, and rank strategy are aligned from day one
• Enforces launch discipline, ownership, and post-launch review standards

Operating Style & Leadership Expectations

• Brings structure, calm, and clarity to complex performance environments
• Operates with strong judgment, prioritization, and accountability
• Communicates clearly with executives and cross-functional partners
• Builds trust through consistency, transparency, and follow-through
• Leads by setting standards rather than micromanaging execution
  

AI Utilization & Judgement

• Comfortable leveraging AI tools to accelerate research, analysis, listing optimization, ad copy iteration, and reporting workflows. 
• Demonstrates disciplined human oversight of AI outputs -- validate recommendations against performance data, brand standards and Amazon policy before acting. 
• Avoids over-reliance on AI for strategic decision-making; uses it to augment thinking and not replace it. 
• Builds repeatable, logical workflows where AI accelerates execution while humans own judgement, prioritization, and quality control. 
  
  

Success in This Role Looks Like

• Amazon performance is well understood, well communicated, and proactively managed
• The team operates with a clear cadence, defined ownership, and repeatable processes
• Rank growth, advertising efficiency, and listing quality reinforce each other
• The function scales sustainably with reduced dependency on external agencies

Qualifications & Requirements

Amazon & Performance Expertise

• Proven experience leading Amazon as a growth and revenue channel, with ownership across advertising, organic rank, listings, promotions, and launches
• Strong understanding of how advertising, organic rank, conversion, and profitability interact within the Amazon ecosystem
• Demonstrated ability to analyze performance trends, diagnose root causes, and translate insights into clear, executable action plans
• Experience managing or overseeing Amazon PPC strategy, including budget allocation, testing frameworks, and spend efficiency (beyond ROAS-only thinking)
  
  

Strategic & Operational Leadership

• Experience establishing and running weekly, monthly, and quarterly operating cadences for Amazon execution
• Ability to define KPIs, reporting standards, and documentation that create clarity and accountability
• Experience transitioning or operating within a hybrid or in-house Amazon model, including evaluating agency or external partner performance
• Proven ability to prioritize effectively, balancing growth initiatives with profitability and operational constraints
  
  

Rank, Listings & Launch Management

• Deep familiarity with keyword research, rank optimization strategies, and investment decisions tied to long-term market share
• Experience overseeing listing configuration and optimization, including frontend and backend keyword strategy, conversion improvements, and listing refreshes
• Strong understanding of Amazon launch mechanics, including pre-launch setup, launch execution, and post-launch performance reviews
• Experience coordinating promotions, deals, and performance levers and evaluating their downstream impact on rank and revenue
  
  

Communication & Stakeholder Management

• Ability to clearly communicate performance narratives, risks, and recommendations to executives and cross-functional partners
• Comfortable operating in fast-paced, high-growth environments with multiple stakeholders
• Strong written and verbal communication skills, with an emphasis on clarity, structure, and follow-through

Operating Style & Accountability

• Brings structure, calm, and discipline to complex performance environments
• Operates with high ownership, sound judgment, and accountability
• Leads by setting standards and expectations, not micromanaging execution
• Builds trust through consistency, transparency, and reliability
  
  

Work Requirements

• Willing and able to work within Eastern Standard Time (EST) for core collaboration hours
  
• Experience working in remote, cross-functional teams is strongly preferred