Product Marketing Manager
wonderflow· Marketing
About this role
Job Preferences & Compensation
- Location: Milan (preferred) or Remote (global)
- Commitment: Full-time (40 hours per week)
- Salary: Competitive salary, commensurate with experience
Core Competencies
- 5–7 years in B2B SaaS product marketing
- Ability to craft positioning and messaging for technical/AI-driven products
- Go-to-market experience for new products or feature launches
- Translating complex capabilities (NLP, AI, VoC analytics) into clear enterprise value propositions
- Familiarity with enterprise buying processes (long cycles, multi-stakeholder: CPO, CMO, Category Manager, Insights teams)
- Ability to conduct buyer persona research and customer interviews
- Vertical experience in consumer electronics, home appliances, or FMCG is a strong plus
Operational Skills
- Sales Enablement: Case studies, battle cards, sales decks, one-pagers — materials that help the sales team close
- Competitive Intelligence: Track players like Sprinkler, Bazaarvoice, Qualtrics; continuously sharpen Wonderflow's positioning
- Web & Content: Own product pages, landing pages, and technical blog posts
- Data Literacy: Ability to read and leverage analytics outputs as proof points — not a data scientist, but data-fluent
Product & R&D Interface
- Market feedback loop: Systematically collect and synthesise input from clients, prospects, and lost deals; translate it into actionable product insights for the R&D and Product team
- Feature prioritisation input: Contribute to roadmap discussions with market evidence — what customers are asking for, what competitors are shipping, what's blocking deals
- Beta & early access programs: Coordinate early adopter testing with selected clients, gather structured feedback, and feed it back to Product
- Launch readiness: Work closely with the Product team to define launch criteria, prepare internal enablement, and sequence external communication
- Product documentation: Own or co-own the product narrative — release notes, changelog communications, feature explainers written for a non-technical buyer audience
- Win/loss analysis: Run structured win/loss interviews and share findings with both Sales and Product to close the loop between market reality and product decisions
Critical Soft Skills for Wonderflow
- Ownership mindset — in a scale-up, no one hands you a brief
- Cross-functional collaboration — tight alignment with Product, Sales, and Customer Success
- Multilingual — English fluent (mandatory); Italian and/or Spanish are strong advantages
- Storyteller — Product Intelligence is a powerful concept that's often mis-undersold; this person needs to evangelise it
- Familiarity with HubSpot
Nice to Have
- Background in a VoC, CX, or market research company
- Prior exposure to enterprise clients in consumer goods (appliances, personal care, electronics)
Why Join Us?
At Wonderflow, you will find an open, collaborative team that is always ready to share ideas. We believe in continuous improvement, innovation, and maintaining a healthy balance between professionalism and a positive atmosphere. Here, numbers matter - but people matter even more!
Frequently Asked Questions
Is the salary disclosed for the Product Marketing Manager position at wonderflow?
The salary for this Product Marketing Manager role at wonderflow is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Product Marketing Manager job at wonderflow remote?
Yes, this Product Marketing Manager position at wonderflow is remote, with team members based in Milan, MI, Italy, Remote. You can work from home or anywhere in the supported regions.
Is the Product Marketing Manager role at wonderflow full-time or part-time?
This is listed as a Employee position. It is posted as a Product Marketing Manager role in the Marketing department at wonderflow.
Which team or department does the Product Marketing Manager at wonderflow belong to?
This Product Marketing Manager position is part of the Marketing department at wonderflow. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Manager position at wonderflow?
Click the "Apply Now" button on this page. You will be redirected to wonderflow's official application portal hosted on bamboohr where you can submit your application directly.
When was the Product Marketing Manager job at wonderflow posted?
This Product Marketing Manager position at wonderflow was posted on May 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Manager
wonderflow
You'll be redirected to wonderflow's official application page on bamboohr.