CRM Coordinator

whitelabelcasinos· Casino
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📍 Hybrid📍 San Ġiljan, St. Julian's, MaltaFull time Malta

About this role

WLC is a white-label online casino solutions provider. We design, build, and operate end-to-end casino platforms that enable our partners to launch and grow their own online casino brands. Our all-in-one solution combines technology, operations, and ongoing support, with a focus on reliability, scalability, and compliance.

WLC is a global business with a team of 110+ iGaming professionals. Our team operates across Europe, Latin America, the Philippines, and beyond.

Position Summary


We are seeking a CRM Coordinator to join our Casino department. The CRM Coordinator is responsible for supporting the planning, execution, and analysis of player-focused CRM campaigns across multiple digital channels, including email, SMS, and push notifications. This role is based in Malta, and plays a key part in driving player retention, reactivation, and overall engagement through targeted, data-driven communication strategies. The CRM Coordinator helps deliver personalized campaigns aligned with player behaviour, lifecycle stage, and market-specific requirements. The role requires strong attention to detail, as well as the ability to manage multiple campaigns and timelines in a fast-paced iGaming environment.


Key Responsibilities


Duties will include but are not limited to: 


  • Coordinate and execute daily, weekly, and monthly CRM campaigns (email, SMS etc)
  • Set up and test player journeys using CRM tools.
  • Assist with campaign segmentation based on player activity and lifecycle stages.
  • Track, report, and optimize CRM campaign performance (CTR, conversion, retention).
  • Collaborate with product, BI, and creative teams for timely campaign delivery.
  • Monitor key KPIs: conversion, deposit rate, churn, reactivation, etc.
  • Assist with game promotions and campaign roll out.
  • Handle bonus creation, testing, and rollout via back office systems.
  • Ensure CRM communications are aligned with brand tone and compliance regulations.
  • Assist in planning and launching casino promotions such as free spins, tournaments, deposit bonuses, and cashback offers.
  • Support new game releases by coordinating banner placements, game tags, and announcement messages.
  •  Help manage bonus tools, set up campaign logic, and test bonus functionality.
  •  Monitor casino lobby performance and suggest optimizations to improve player experience.
  • Collaborate with customer support  to resolve player issues related to CRM campaigns or bonuses.


Requirements
 

  • Minimum of 1–2 years of experience in CRM in the iGaming sector (preferably casino).
  • Strong analytical skills and attention to detail.
  • Familiarity with CRM platforms (e.g., Customer.io and FastTrack).
  • Comfortable working with Excel, dashboards, and performance metrics.
  • Excellent organizational and time management skills.
  • Good communication and copywriting abilities.
  • Must be located in Malta.


Benefits

  • Competitive salary and benefit package
  • Hybrid working environment
  • Modern Office


Frequently Asked Questions

Is the salary disclosed for the CRM Coordinator position at whitelabelcasinos?
The salary for this CRM Coordinator role at whitelabelcasinos is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM Coordinator position at whitelabelcasinos located?
This CRM Coordinator role at whitelabelcasinos is based in Hybrid, San Ġiljan, St. Julian's, Malta. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the CRM Coordinator role at whitelabelcasinos full-time or part-time?
This is listed as a Full time Malta position. It is posted as a CRM Coordinator role in the Casino department at whitelabelcasinos.
Which team or department does the CRM Coordinator at whitelabelcasinos belong to?
This CRM Coordinator position is part of the Casino department at whitelabelcasinos. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM Coordinator position at whitelabelcasinos?
Click the "Apply Now" button on this page. You will be redirected to whitelabelcasinos's official application portal hosted on bamboohr where you can submit your application directly.
When was the CRM Coordinator job at whitelabelcasinos posted?
This CRM Coordinator position at whitelabelcasinos was posted on Apr 28, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Coordinator
whitelabelcasinos
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