Legal Counsel, Information Technology
goodyear
Full time
Channel Development Manager, South
goodyear· A300-Good Year India Limited
About this role
In this role, you will support business activities across the region. You will assist in planning and driving channel development initiatives, helping to accelerate overall business growth.
Retail & Trade Marketing
- You will execute the MBR/BRO retail visibility and activation blueprint (including signage, POSM, planogram standards, and overall retail experience).
- You will lead end-to-end planning of focused campaigns, ensuring seamless ATL and BTL integration.
- You will design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs.
Performance Management & Scorecards
- You will develop and own the performance measurement framework, covering metrics such as coverage, throughput, penetration, and other key indicators.
- You will track ROI on trade marketing spends, schemes, and activations, and recommend data-driven optimization actions.
Market & Competitive Intelligence
- You will build a structured intelligence framework to track competitor pricing, schemes, service offerings, retail formats, and execution quality.
- You will map the MBR universe—including size, segmentation, retailer economics, and customer purchase behavior—to refine and strengthen strategy.
Cross-Functional Collaboration
- You will act as the primary link between Channel Strategy, Sales, Marketing, and Agencies for all MBR initiatives.
- You will align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars.
- You will ensure flawless execution of initiatives while maintaining continuous feedback loops from the field.
Category / Channel Growth
- You will define and implement key building blocks for Go-To-Market (GTM) strategies, along with physical enablers that drive business growth and sustainability.
- You will manage and optimize channel strategies to maximize sales, market share, and overall performance, working closely with Sales and Marketing teams to ensure alignment.
Sales Analysis
- You will analyze sales data (sell-in, sell-through, and retail data) to identify distribution gaps, emerging opportunities, and potential risks.
- You will provide actionable insights and recommendations to enhance channel performance and close sales gaps.
Experience
- You should have 8+ years of relevant professional experience.
#LI-PS1
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Frequently Asked Questions
Is the salary disclosed for the Channel Development Manager, South position at goodyear?
The salary for this Channel Development Manager, South role at goodyear is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Channel Development Manager, South position at goodyear located?
This Channel Development Manager, South role at goodyear is based in IN Bangalore. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Channel Development Manager, South role at goodyear full-time or part-time?
This is listed as a Full time position. It is posted as a Channel Development Manager, South role in the A300-Good Year India Limited department at goodyear.
Which team or department does the Channel Development Manager, South at goodyear belong to?
This Channel Development Manager, South position is part of the A300-Good Year India Limited department at goodyear. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Channel Development Manager, South position at goodyear?
Click the "Apply Now" button on this page. You will be redirected to goodyear's official application portal hosted on workday where you can submit your application directly.
Channel Development Manager, South
goodyear
You'll be redirected to goodyear's official application page on Workday.