Senior Customer Activation Specialist

Senior Customer Activation Specialist

Location: Birmingham, United Kingdom (Hybrid)

About Goodyear

We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.

Why This Role Matters

This role plays an important part in strengthening customer relationships across EMEA by delivering engaging activation plans, meaningful communications, and commercially effective campaigns. Working closely with sales, central teams, and external partners, you will help increase customer loyalty, support product adoption, and create a consistent brand experience across all channels.

What You’ll Do

• Develop and deliver customer activation and promotional plans aligned to sales and performance goals.

• Monitor campaign performance and engagement metrics, recommending improvements and optimisations where needed.

• Partner with sales teams to create and localise presentations, sales materials, and customer-facing content.

• Coordinate the planning, delivery, and tracking of customer assets and promotional materials.

• Support customer engagement initiatives including newsletters, events, incentive programmes, and tailored communications.

• Prepare campaign analysis and ROI reporting to support business decisions and continuous improvement.

• Manage activation budgets and collaborate with internal and external stakeholders to ensure effective delivery of activities.

What We’re Looking For

• Experience in B2B marketing, customer engagement, brand activation, events, or a related field.

• Strong project coordination skills with the ability to manage multiple activities and deadlines.

• Confidence using CRM platforms, marketing tools, and data reporting systems such as Salesforce or Tableau.

• Strong communication skills with the ability to adapt messaging for different audiences and markets.

• A collaborative approach and the ability to build positive relationships across teams and with external partners.

• Analytical thinking with a focus on performance, customer insights, and continuous improvement.

• Bachelor’s degree in marketing, Business Administration, or a related discipline, or equivalent experience.

We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

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Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.