Product Marketing Manager
Sécheron Hasler Group
Full time
Loyalty & Engagement Marketing Manager: Onsite
huntington· 0101 The Huntington National Bank
About this role
Description
Job Title: Loyalty & Engagement Marketing Manager
Overview
The Loyalty & Engagement Marketing Manager plays a key role in strengthening customer relationships by designing and executing loyalty and engagement strategies that drive retention, deepen product adoption, and increase lifetime value. This role focuses on creating meaningful, customer-first experiences that reinforce Huntington’s commitment to looking out for people—helping customers get more value from their relationship with the bank.
Key Responsibilities
Loyalty Strategy & Program Management
Support the development of loyalty programs to encourage deeper customer relationships
Develop and manager various sweepstakes campaigns
Lifecycle & Campaign Management
Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels
Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention
Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)
Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities
Translate data into actionable recommendations to improve engagement and retention
Cross-Functional Collaboration
Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience
Align loyalty initiatives with acquisition, onboarding, and engagement strategies
Support cross-functional business partners on business case development for both loyalty & engagement campaigns
Customer Experience Optimization
Identify friction points in the customer journey and recommend improvements
Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value
Qualifications
Bachelor’s degree in Marketing, Business, or related field
7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement
Preferred Skills
Ability to translate complex insights into clear, actionable recommendations
Experience with loyalty program platforms or rewards ecosystems
Excellent project management and organizational skills.
Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing
Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys
Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc
Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)
Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)
Workplace Type:
OfficeOur Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Compensation Range:
70,000.00 - 140,000.00 USD AnnualThe compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
Frequently Asked Questions
Is the salary disclosed for the Loyalty & Engagement Marketing Manager: Onsite position at huntington?
The salary for this Loyalty & Engagement Marketing Manager: Onsite role at huntington is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Loyalty & Engagement Marketing Manager: Onsite position at huntington located?
This Loyalty & Engagement Marketing Manager: Onsite role at huntington is based in 4 Locations, Beachwood-3900 Park, CHI - Lasalle Office Bo, Cincinnati-7373 Beechmont, HBI Corporate Offices Cols C OH. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Loyalty & Engagement Marketing Manager: Onsite role at huntington full-time or part-time?
This is listed as a Full time position. It is posted as a Loyalty & Engagement Marketing Manager: Onsite role in the 0101 The Huntington National Bank department at huntington.
Which team or department does the Loyalty & Engagement Marketing Manager: Onsite at huntington belong to?
This Loyalty & Engagement Marketing Manager: Onsite position is part of the 0101 The Huntington National Bank department at huntington. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Loyalty & Engagement Marketing Manager: Onsite position at huntington?
Click the "Apply Now" button on this page. You will be redirected to huntington's official application portal hosted on workday where you can submit your application directly.
Loyalty & Engagement Marketing Manager: Onsite
huntington
You'll be redirected to huntington's official application page on Workday.