Member Engagement Marketing & Communications Specialist

The Opportunity:

This position will provide develop and implement client benefits communication strategies including creation of customized member engagement materials that our clients utilize to educate their employees about their benefit programs.

In This Role You Will Execute On:

• Develop robust employee engagement campaigns that drive utilization and education.

• Implement client approved plans including open enrollment education, health and wellbeing program promotion and education on benefit program tools and resources.

• Create engaging content for a broad range of communications channels such as email, client portals, presentations, flyers, and mail-to-home materials.

• Develop material and resources that aid employee understanding of their benefits by translating insurance technical information into everyday language.

• Collaborate with clients and Hylant service team to analyze employee communication effectiveness and propose new ideas to initiate improved member engagement.

• Collaborate with internal teams to evaluate client benefit data analytics; identify potential education opportunities based on utilization patterns; recommend engagement solutions to client and implement approved solutions.

• Collaborate with corporate marketing and sales teams to assist with preparation of Request For Proposal responses.

• Liaise with outside vendors and oversee completion of special projects such as bulk printing, language translation, etc.

• Perform other duties and special projects as requested.

In This Role You Will Need:

• Bachelor’s degree in communications, marketing or similar field OR equivalent combination of education and experience required.

• Proficiency in Canva (or similar design tools) for creating visually compelling materials

• Strong eye for layout, branding, and visual storytelling

• Ability to design engaging assets such as:

  • Employee communications

  • Digital campaigns

  • Flyers, guides, presentations, and toolkits

• Demonstrated ability to think creatively and bring fresh, innovative ideas to engagement campaigns

• Three (3) or more years relevant work experience

• Out-of-the-box thinker who challenges traditional approaches to employee communication

• Highly creative with a balance of strategic thinking and execution

• Curious and proactive in identifying new ways to improve engagement and participation

• Ability to adapt quickly and tailor approaches for different client audiences

• Project management skills with ability to prioritize tasks, manage deadlines and work efficiently in fast-paced environments

• Strong Microsoft product knowledge, particularly PowerPoint and Word

• Experience in Publisher and Canva (or similar) program

• Experience with copywriting and editing

• Insurance industry experience is preferred, but not required

• Ability to obtain Life and Health license within 100 days

Why Hylant?

A multi-year recipient of Best Places to Work in Insurance, Hylant is a full-service insurance brokerage with over 20 offices in eight states. And since the founding of our family-owned business over 90 years ago, we made a promise to strengthen and protect the businesses, employees and communities of our client family by embracing them as our own. We’re more than an insurance brokerage firm and you’re more than a client, employee or neighbor. You’re family. And that’s just the way we treat you.

Hylant is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, marital status, sex, age, color, religion, national origin, Veteran status, disability or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know. Hylant participates in E-Verify.