Manager, Digital Marketing Activator

inovapharma· Marketing
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📍 Bangrak, Bangkok, Thailand📍 HybridPermanent

About this role

The Company 

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today. 

 
The Opportunity 

We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis. 

 

Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs. 

 

Key accountabilities and performance indicators include: 

1. Digital Excellence & Gold Standards 

  • Implement and maintain regional digital gold standards across social, earned, owned, and paid media. 
  • Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets. 
  • Manage central social/ad accounts (Meta BM, TikTok BC, Google). 
  • Support website maintenance and AI optimization. 
  • Drive influencer marketing excellence. 
  • Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards. 

 

2. Media Strategy & Performance Optimization 

  • Review media plans for sufficiency, structure, and brand alignment. 
  • Coordinate with agencies/partners to optimize campaigns across major platforms. 
  • Lead optimization cycles to improve cost efficiency and funnel KPIs. 
  • Support attribution modeling and advanced measurement frameworks. 
  • Use AI-Nova to deliver digital assets aligned with content maps. 

 

3. Insights & Digitalization 

  • Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion. 
  • Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance. 
  • Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams. 
  • Support market digitalization (automation, AI-assisted workflows, data governance). 

 

About You 

To be successful in this role, you will possess the following 

  • Bachelor’s degree in Marketing, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing). 
  • 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing. 
  • Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance. 
  • Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering). 
  • Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement. 
  • Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed. 

 

Additional Requirements / Working Conditions 

  • Adhere to company values at all times 
  • This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings. 

  

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living! 

Frequently Asked Questions

Is the salary disclosed for the Manager, Digital Marketing Activator position at inovapharma?
The salary for this Manager, Digital Marketing Activator role at inovapharma is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Manager, Digital Marketing Activator position at inovapharma located?
This Manager, Digital Marketing Activator role at inovapharma is based in Bangrak, Bangkok, Thailand, Hybrid. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Manager, Digital Marketing Activator role at inovapharma full-time or part-time?
This is listed as a Permanent position. It is posted as a Manager, Digital Marketing Activator role in the Marketing department at inovapharma.
Which team or department does the Manager, Digital Marketing Activator at inovapharma belong to?
This Manager, Digital Marketing Activator position is part of the Marketing department at inovapharma. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Manager, Digital Marketing Activator position at inovapharma?
Click the "Apply Now" button on this page. You will be redirected to inovapharma's official application portal hosted on bamboohr where you can submit your application directly.
When was the Manager, Digital Marketing Activator job at inovapharma posted?
This Manager, Digital Marketing Activator position at inovapharma was posted on Jan 8, 2026. Apply as soon as possible — early applications are often reviewed first.
Manager, Digital Marketing Activator
inovapharma
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