Wound Closure & Biosurgery Platform Lead - MEA | Johnson & Johnson MedTech | Dubai, UAE

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Wound Closure & Biosurgery Platform Lead - MEA.

Purpose:

Leads the Surgery Middle East Franchise Platform organization for Wound Closure and  Biosurgery strategies in close partnership with Surgery Marketing & Strategy Director as well as Geography Surgery leaders across Middle East to drive differentiated and sustainable growth. Develops different business models, aligned with EMEA regional strategies, that hold local relevance to ensure success with a focus on critical strategic priorities to grow the business.

You will be responsible for:

Responsible for the development of Wound Closure and Biosurgery platforms strategies and drive planning and execution of these strategies

• Transposes regional strategies and insights to ensure consistent implementation across Middle East, yet tailored to the different geographies of the diverse ME sub-cluster for Ethicon Wound Closure , Hernia and Biosurgery

• Ensures strong alignment of Middle East strategic priorities to Regional Franchise imperatives as well as responsible for driving execution of these priorities across the Middle East region;

• Aligns marketing needs of Middle East to the strategic vision of the EMEA Franchise and ensures Middle East needs are represented at EMEA business unit/platform level;

Identify customer needs, develop disease state and procedure insights in the field and understand health care market trends and competitor strategies

• Develops strong relationships with key customers and opinion leaders, medical associations, public authorities;

• Applies market research tools to deepen customer understanding, leverage multiple sources of competitive intelligence (global, regional and local) and create market development strategies, models and sales forecasts

Lead platform to sustain long term portfolio sales growth

• Influences the Global Strategy & Pipeline team to ensure that Middle East market needs are considered

• Leads the implementation of world-class new product launches, ensuring strategic alignment and a rigorous application of NPL/Lex processes and metrics to achieve sales and share growth targets;

• Develops launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy

• Identifies and address customer segments and targets, e.g. Portfolio segmentation strategy development and execution

• Builds differentiated and well positioned brands, e.g. re-positioning of portfolio;

• Drives the platform growth through use of evidence-based tools tailored to specific specialty needs;

• Drives portfolio rationalization and prioritization;

• Establish pricing strategies to maximize brand profitability and market share

Manage the portfolio/platform financial performance to achieve business plan goals

• Directs and coordinates critical processes across Middle East, related to business planning, marketing planning, portfolio management, life cycle management, market research, business performance tracking including P&L monitoring of the platform, product launch execution, and multichannel marketing;

• Evaluates new business opportunities

• Analyses and improve profitability performance

• Sets budget and assess Marketing spend effectiveness

• Partners with and proactively influence Geography Leaders and Sales Organizations for effective deployment to execute the marketing plan

• Leverages CRM tools and establishes tracking scorecards to monitor and adjust plans in line with results

Lead platform governance and develop clear value propositions that influence internal and external stakeholder behaviour

• Establishes platform/specialty governance and proactively communicate with and deliver value to diverse stakeholders

• Build and “sell” a clear, concise and compelling story

• Coordinate integrated communication plans with agencies

• Successfully apply digital strategies and other innovative approaches

Responsible for the development of Wound Care and Biosugery organizational capabilities and leadership

• Builds and develops capabilities of a strong Platform/Marketing team;

• Develops a robust pipeline of diverse leaders with skills to succeed in a complex and dynamic marketplace;

Extended duties:

• Quantifies and ensures the quality, timeliness and cost-effective way in which platform programs are implemented.

• Allocates marketing resources behind the strategic imperatives of Wound Closure and Biosurgery Middle East to maximize impact.

• Coordinates product launch activities.

• Creates and directs communications, research and public relations plans to support the strategic plan.

• Develops and ensures adherence to annual budget.

• Conducts business activities in compliance with ethics and legal requirements.

Qualifications / Requirements:

• Minimum of 10+ years of leadership experience with continuous & proven track record

• Knowledge of the healthcare or medical device environment

• Leadership of sizeable, diverse organization with track record of recruiting, developing and retaining talent

• Global experience preferred

• Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.g., sales, operations, R&D, finance, business development, etc.)
   

Other requirements:

• Drive for results—set the pace for the team to deliver stretch initiatives

• Strategic orientation—develop strategic insight in the business

• Strong organizational leadership with in depth change management experience and the ability to inspire and mobilize a large organization through periods of continuous change and transformation. Demonstrated high personal resiliency

• Demonstrates enterprise mindset, with ability to influence and collaborate in a global, matrixed, shared service environment to achieve business objectives.

• Inspirational and Engaging leader—inspire the team to meet customer requirements and fuel business growth

• Insightful decisions—must make a timely judgment call based on information and business knowledge

• Change agent—drive innovation to improve the business and support organizational transformation

• Adaptability—effectively copes with change and ambiguity while showing persistence to meet goals

• Develops People—creates diverse pipeline for future leaders and align leadership to business strategy

• Team Builder—builds effective teams

• Innovator—develop innovative and impactful strategies and tactics to deliver sustained shared growth

• Collaborator—ability to partner across the cluster and region and to influence & network indirect teams across the organization to obtain results

• Business discipline—bring robust compliance process and team alignment within a rapidly changing business

• Interpersonal and business savvy—build relationships and collaborate cross functionally

• Business ethics—ensure compliance with governmental regulations and laws

• Financial acumen—direct and monitor financial and budget activities to achieve goals

• Resilience—ability to work in a changing environment

• Credo values and behaviours – in all business activities