Associate Director, Sales Marketing, Credit Card

Job Title

Job Description

About The Position | Major goals and objectives, and location requirements 
As a key player in our Credit Card Marketing vertical, this role collaborates closely with the Vertical Digital Sales, Vertical Print Sales, Account Strategy, Content Strategy and Research Teams to support the pre-sale process and develop category strategies that drive revenue growth with top-tier advertising partners. You will work cross-functionally to create impactful marketing programs, partnering with internal teams to bring strategic ideas to life and deliver compelling opportunities grounded in our brands’ most influential franchises and tentpoles.

About The Role: | Key responsibilities 

• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Credit Card vertical 
• Vertical Strategy: Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
• Brand Familiarization: Partner with People Inc. brands and vertical teams to build a deep understanding of high-value opportunities, key tentpoles, and strategic priorities to inform proposal development and sales support
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
• Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed

About The Positions’ Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results
80% Lead and support the RFP and proactive proposal development process by partnering cross-functionally with Sales, Marketing, Editorial, Content and Account Strategy teams to develop strategic, client-ready marketing programs. Create compelling proposals and meeting materials, incorporating feedback from stakeholders to refine ideas and ensure alignment with client objectives and business goals.

20% Build and maintain a strong understanding of internal brand capabilities, tentpoles, and opportunities across the portfolio. Translate this knowledge into actionable insights that inform proposal development and strengthen the overall quality and relevance of client-facing materials.

The Role’s Minimum Qualifications and Job Requirements:

Education:
Minimum Bachelor’s Degree 

Experience:
6-9 years relevant experience at a digital and/or print publisher, with a focus on pre-sales Marketing; background in Credit Card/Finance category is a plus 

Specific Knowledge, Skills, Certifications, and Abilities:

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Google Slides, Keynote and Powerpoint)
• You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
• You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required 
• You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
• You are comfortable working in a fast paced environment

% Travel Required (Approximate): N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.