Paid Media Manager
bet3651
Full time
Paid Media Manager
psecu· PSECU Pennsylvania State Employees Credit Union
About this role
Members Achieve More isn't just a tagline for us, it's part of everything we do! Â We're looking for passionate individuals to join our team to help us maintain that focus every day. Â Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...
The Paid Media Manager is responsible for developing and executing paid media strategies that support enterprise growth objectives across lending, deposits, and membership. This role ensures media investments contribute to measurable business outcomes while supporting the full member journey from awareness through conversion.The ideal candidate brings strong expertise in digital media channels, a data-driven mindset, and the ability to translate business and marketing priorities into effective media strategies. This role partners closely with internal stakeholders and agency partners to guide planning, execution, and optimization, ensuring media efforts are aligned to business goals and continuously improving in impact and efficiency.
Schedule: Monday - Friday, two days per week onsite or as needed.
In this position, you will
Media Strategy & PlanningÂ
Develop paid media strategies that align with enterprise growth objectives and marketing priorities Â
Translate product and campaign goals into clear, actionable media plans Â
Ensure media strategies align with audience needs, timing, and the full member journey  Â
Channel Management & Optimization Â
Lead execution and optimization across paid channels including search, social, display, video, and programmaticÂ
Continuously evaluate and refine channel mix to improve engagement, consideration, and conversion outcomesÂ
Apply a test-and-learn approach to optimize targeting, creative, and channel strategy Â
Agency Leadership & Partnership Â
Serve as the day-to-day lead for paid media agency partners, providing direction on priorities, goals, and success criteriaÂ
Partner closely with agency to develop and execute media strategiesÂ
Review and guide recommendations to ensure alignment with business objectivesÂ
Encourage proactive ideas, testing, and continuous improvementÂ
Measurement & InsightsÂ
Leverage data and insights to evaluate media effectiveness and inform decision-makingÂ
Identify opportunities to improve efficiency, engagement, and conversion outcomesÂ
Translate performance insights into actionable recommendations that inform strategy and investment decisionsÂ
Cross-Functional CollaborationÂ
Collaborate with Marketing, Retail, Digital Experience, Product, Analytics, and Growth teams to ensure alignment across media, creative, and broader marketing effortsÂ
Provide media insights that help shape marketing strategy and campaign executionÂ
Partner with business, marketing, and finance teams to align media efforts to agreed-upon growth goalsÂ
Budget & Investment ManagementÂ
Manage media budgets to ensure alignment with business priorities and growth objectivesÂ
Monitor pacing and performance to identify opportunities for optimization and reallocationÂ
Support planning and forecasting processes with data-informed recommendationsÂ
Guide investment decisions and allocation across channels based on performance and business prioritiesÂ
Other Duties As Assigned.
Qualifications:
Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Data Analytics (Required), Bachelors: Marketing (Required)6–9+ years of experience managing paid media in a multi‑channel, full‑funnel environment | Required Ability to operate in a fast-paced, test-and-learn environment | Required Demonstrated ability to use data and insights to guide media decisions | Required Experience collaborating across marketing, creative, and analytics teams | Not Required Experience in financial services, banking, or credit union environments | Not Required Experience working in digital-first, acquisition-oriented marketing environments | Required Experience working with or guiding agency partners | Required Exposure to CRM or first-party data strategies for targeting and segmentation | Not Required Familiarity with marketing analytics platforms and attribution methodologies | Not Required Strong analytical, communication, and problem-solving skills | Required Strong understanding of paid media channels including search, social, and programmatic | RequiredFrequently Asked Questions
Is the salary disclosed for the Paid Media Manager position at psecu?
The salary for this Paid Media Manager role at psecu is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Paid Media Manager position at psecu located?
This Paid Media Manager role at psecu is based in Harrisburg, PA. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Paid Media Manager role at psecu full-time or part-time?
This is listed as a Full time position. It is posted as a Paid Media Manager role in the PSECU Pennsylvania State Employees Credit Union department at psecu.
Which team or department does the Paid Media Manager at psecu belong to?
This Paid Media Manager position is part of the PSECU Pennsylvania State Employees Credit Union department at psecu. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Paid Media Manager position at psecu?
Click the "Apply Now" button on this page. You will be redirected to psecu's official application portal hosted on workday where you can submit your application directly.
Paid Media Manager
psecu
You'll be redirected to psecu's official application page on Workday.