Regional Marketing Process & Technology SME

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Regional Marketing Process & Technology SME

Location: Mexico City

Modality: Hybrid

You will report to: Global Marketing Process Manager

Language Requirement: Advanced English (mandatory)

The Regional Marketing Process & Technology SME is the regional extension of the global Marketing Process & Technology function. You will improve adoption and provide first-line enablement support. It validates issues related to Pre‑Pipeline and distributor-led opportunity flows, routing outcomes, and attribution visibility. This ensures regional teams can implement while escalating only validated system defects.

You will be the regional owner of marketing process and technology, ensuring adoption, agreement on Sales, execution of Early Stage Opportunity (ESO) processes across the region.

Purpose

Be the regional owner of marketing process and technology, ensuring adoption, agreement on Sales, execution of marketing-driven opportunity processes.

Important Responsibilities

Enablement & Adoption

• Promote global process standards locally and help Sales, Marketing, and Partner partners understand how to build within them
• Support regional training, office hours, and rollout communications
• Improve adoption of ESO tools, ensuring usage across teams

First-Line Evaluation & Validation

• Receive regional questions and issues, differentiating between user education needs vs. true system defects
• Escalate validated issues with clear examples and business context
• Provide structured feedback loops to global owners to improve usability and adoption

Regional Partnership & Understanding

• Be the main contact for Marketing process within the region
• Align Marketing, Sales, and SDR teams to ensure collaboration and opportunity progression
• Be the “translator” between global design and regional execution realities
• Ensure regional teams understand how marketing supports opportunity progression and partner workflows

Adoption & Team member Support

• Support regional team members and guide adoption of processes
• Provide insights and feedback from the region to global teams
• Build relationships with team members to improve execution and understanding

Success Measures (Examples)

• Higher adoption and fewer repetitive escalations
• Faster and cleaner escalations (better examples, fewer re-triage loops)
• Increased Sales understanding of Marketing's role in opportunity progression
• Regional change champion network
• Improved ESO process compliance and understanding across teams

Qualifications

Must-Have Profile

• 5+ years of experience in Marketing Ops, RevOps, Sales Ops, or Partner Operations
• Team member management skills
• English required
• Explain process and system behavior to users
• Experience collaborating globally while representing regional needs
• Exposure to LeanData and Salesforce
• Experience working in global or multi-region environments
• Understanding of SDR workflows and early-stage opportunity processes (ESO)

Benefits:

Once your recruiter contact you, you will let you know about the benefits that we have , such as: medical major medical insurance, food vouchers and others.

At Rockwell Automation, we believe that a diverse and inclusive workforce is important to our success. We are committed to creating an environment where everyone feels valued to contribute their unique perspectives and skills. We are dedicated to promoting a culture of inclusion where all employees have equal opportunities to grow. We promote, collaboration, and mutual respect. We also provide ongoing development opportunities to help our employees grow and succeed

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.