Sr Manager, Creative Execution - Creative Strategy (Hybrid: Madison, WI)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:
 

This position is responsible for complex creative strategies that drive acquisition, retention and go-to-market of new products or capabilities and support the long-term and short-term business objectives of the organization. This role is also responsible for managing, leading, and developing the team of creative professionals (in-house and externally) on the creative services team. This role is a main collaborator in high level partnerships across the organization to leverage external agencies, content management, and media systems and technology platforms, to meet creative and media objectives, and optimize acquisition and retention strategies across the TruStage B2B2C business. This role requires a tactical leader on the creative and marketing teams to include strategic planning, segmentation, and positioning. This role works across multiple channels to develop strategic creative and achieve business results.

Job Responsibilities:

• Team leadership: lead, mentor and inspire a team of creative experts by fostering a collaborative and high-performance work environment.
• Talent development: identify and implement training programs to enhance skills and knowledge within creative team. This includes development of leadership skills of self and team.
• Creative strategy: lead creative strategic planning for tier 1 projects to ensure success in effectively meeting brand, creative, business, and marketing goals.
• Creative strategy: participate in annual/quarterly planning sessions for B2B2C teams and represent creative services team to ensure alignment on capacity, validate strategic direction, and confirm that initiatives support overall business goals.
• Creative development: Write creative briefs, assign, and lead creative development for tier 1 projects, (tier 2 as needed). Lead creative team in developing and implementing unique, creative and innovative creative concepts, campaigns, and design strategies for video projects.
• Design oversight: Provide guidance and feedback on all relevant projects, ensuring high-quality execution that aligns with brand and audience standards.
• Creative reviews: conduct regular creative reviews, providing constructive feedback and ensuring all deliverables meet quality standards for brand and audience.
• Cross functional collaboration: partner with media, CX, product, compliance, and other departments to ensure alignment on creative initiatives and campaign objectives.
• Research: participate in customer and competitive research and analysis projects, applying insight to creative strategy.
• Efficiency enhancements: identify opportunities to streamline creative execution and enhance productivity.
• Brand campaign concepting: Lead Brand campaign concepting and development to ensure enterprise goals are met while elevating brand relevance and recognition..
• Creative best practices ownership: Establish, evolve, and drive adoption of creative strategy and concepting best practices across teams and Senior Creative Managers.
• Marketing culture enablement: Manage marketing newsletter and related communications in support of culture initiatives across the marketing organization.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or related creative field (e.g., creative direction, art, or copy) or equivalent work experience.
• 8-10 years of experience in creative leadership role, with at least 5 years managing a creative team.
• Proven ability to lead, mentor, and inspire a team of creators.
• Ability to oversee multiple projects simultaneously and meet tight deadlines.
• Experience in collaborating with external agencies and internal teams to ensure cohesive and effective creative outputs.
• Excellent communication and presentation skills.
• Strong organizational skills with the ability to manage multiple large-scale projects at once.
• Ability to develop and execute creative strategies that align with overall brand and marketing goals.
• Strong leadership and team management skills.

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.