Marketing and Communications Specialist

Department

Compensation

General Description / Primary Purpose

The Marketing and Communications Specialist is responsible for tracking, analyzing, and reporting on the performance of Enrollment Services marketing and communications efforts. The Specialist will work closely with the Enrollment Services Communication team to ensure campaigns and content are measured consistently and that findings are communicated clearly to inform decision-making. This position also plays a key role in building long-term internal marketing capacity, supporting the organization's goal of developing in-house expertise and reducing reliance on external vendors and marketing firms.

Key Responsibilities

• Monitor and report on marketing performance metrics across digital channels on a regular cadence, including weekly, monthly, and campaign-specific reports
• Track social media performance across platforms (e.g., Instagram, Facebook, ZeeMee), including reach, impressions, engagement rate, and follower growth
• Pull, compile, and analyze email marketing data including open rates, click-through rates, unsubscribe rates, and list growth
• Monitor website traffic and user behavior using tools such as Google Analytics, including sessions, page views, bounce rate, and conversion tracking
• Support the segmentation of audience populations within the CRM to enable targeted, personalized communications across email and other channels; assist in maintaining clean, organized contact data to ensure segmentation accuracy and campaign effectiveness
• Maintain organized dashboards and reporting templates to ensure consistent data collection over time
• Help identify trends, anomalies, and opportunities in performance data and present findings to the marketing and leadership teams in a clear, accessible format
• Assist in developing benchmarks and goals for key metrics in alignment with organizational marketing objectives
• Support A/B testing efforts by tracking results and summarizing outcomes
• Collaborate with team members to connect reporting insights to content, campaign, and communications planning
• Assist in the development and gradual expansion of in-house marketing and communications capabilities; support the transition of relevant functions in-house by building internal processes, documentation, and skills over time
• Assist with other marketing and communications tasks as needed

Competencies

• Analytical thinking with a strong eye for detail
• Clear and concise written and verbal communication
• Self-motivated with strong organizational and time management skills
• Collaborative and eager to learn in a team environment

Required Qualifications

Qualifications

Required:

• Strong attention to detail and comfort working with data and numbers
• Ability to organize and present information clearly for non-technical audiences

Preferred:

• Proficiency in Microsoft Office Suite, particularly Excel
• Familiarity with Google Analytics or similar web analytics platforms
• Experience with social media analytics tools (native platform insights or third-party tools such as Sprout Social or Hootsuite)
• Exposure to email marketing platforms
• Basic understanding of marketing KPIs and digital campaign performance

Statement(s) of Understanding

This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.

The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator

Equal Opportunity

The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.

Carnegie

UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.