Tag Management Specialist

Who we are.  

At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.  

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online.  With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition.   

We are looking for a technically strong Tag Management Specialist with deep, hands-on expertise in Adobe Launch. This is not a generalist tagging role — we need someone who can write custom code, architect scalable solutions, and rigorously validate third-party tracking across a high-volume ecommerce environment. You will manage tagging solutions that handle billions of events annually, reporting to the Marketing Technology Senior Manager and collaborating across marketing, engineering, and analytics teams.

What you’ll do & how you’ll make your mark.

Who you are & what you’ll need to succeed.

Experience Requirements:

• Adobe Launch: 3+ years minimum (hard requirement). Deep, hands-on implementation experience required.

• JavaScript & Adobe Analytics Custom Code: 3+ years. Must be proficient in writing custom code within Adobe Launch rules, including Adobe Analytics s-object manipulation, TL() calls, custom events and eVars, and plugin implementation.

• Third-Party Pixel & Script QA: 2+ years validating marketing pixels (e.g., Meta, Floodlights, custom/IoT ad pixels) and third-party scripts using browser dev tools, Charles Proxy, or equivalent.

• Ecommerce Tag Management: 1+ year minimum. Experience tracking ecommerce events (product views, cart, purchase) and working with ecommerce data layers is required.

Technical Requirements:

• Adobe Launch (required): Expert-level. Rule architecture, data elements, custom code, extensions, publishing workflow.

• JavaScript (required): Custom coding within Launch rules; Adobe Analytics s-object, TL() link tracking, plugin implementation, event-driven patterns.

• Adobe Analytics (required): Familiarity with AA implementation concepts — props, eVars, events, processing rules, and custom code.

• Pixel & Script Validation (required): Proficiency with browser dev tools, network tab inspection, and QA tools (e.g., Charles Proxy, Omnibug, Adobe Debugger).

• Server-Side Tagging (highly desired): Experience with server-side tag implementations strongly preferred.

• HTML/CSS: Working proficiency required.

• Privacy Compliance: Some exposure to consent management and privacy implementation (e.g., OneTrust, cookie compliance).

• Customer Data Platform (nice to have): Experience with CDP ingestion is a bonus, not required.

Preferred Qualifications:

• Adobe Launch or Adobe Analytics certification.

• Experience with Google Tag Manager or Tealium IQ (demonstrates platform breadth).

• Familiarity with project management tools such as Jira.

• Understanding of digital marketing campaign structures and attribution.

• Adobe Web SDK experience a plus.

What We’re Looking For:

The right candidate can open a page, fire up the network tab, identify a broken pixel, trace it back to a Launch rule condition, write a fix in custom code, and document it — all without being asked twice. You think in systems, not tickets. You care about naming conventions, clean data layers, and getting it right the first time.

Why you’ll love us. 

• We’ve evolved: We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment. 

• Work-life balance: Our work is thrilling and meaningful, but we know balance is key to living well. 

• We celebrate one another’s differences: We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally. 

• We care about you: At Bluehost, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community with one domain at a time, one employee at a time.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!   

#Bluehost #LI-BB1 

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.