Senior Specialist Marketing - New Logo Campaign

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie
Intelligence Connected

WoodMac.com

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Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

We are seeking a results-driven New Logo Campaign Specialist to join our B2B Growth Marketing team. This role is focused on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific vertical. You’ll play a key role in generating high-quality leads, accelerating pipeline, and delivering measurable impact across the buyer’s journey. 

As a key contributor within the growth marketing function, you'll collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to execute campaigns that resonate with target personas and move prospects through the buyer’s journey. 

Key Responsibilities 

• Plan, execute, and optimize full-funnel campaigns targeting new logo acquisition across priority customer verticals, geographies, and channels. 

• Collaborate with the Director of Growth Marketing to align campaign strategy with vertical GTM plans and pipeline goals. 

• Develop tailored messaging, solution sets ,and content in partnership with product marketing and content teams. 

• Own the execution of integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars. 

• Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel. 

• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP accounts. 

• Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies. 

• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through audience segmentation, and optimization. 

• Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution. 

Requirements 

• 4-6 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing. 

• Experience planning and executing lead generation campaigns targeting new customers in a B2B context. 

• Strong understanding of digital marketing channels and campaign performance metrics. 

• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.). 

• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams. 

• Excellent project management and organizational skills with strong attention to detail. 

• Data-driven mindset with experience analyzing performance data to inform decisions. 

• Experience working in cross-functional, global, or matrixed environments is a plus. 

Preferred Qualifications 

• Experience in vertical-focused B2B campaigns (e.g., Natural Resources, SaaS, Power & Technology, Financial Services, Trading) 

• Knowledge of funnel metrics and pipeline acceleration tactics 

• Bachelor's degree in Marketing, Business, Communications, or related field 

What Success Looks Like 

• Consistent delivery of high-quality, sales-ready leads and new logo pipeline 

• Strong campaign performance across paid and owned channels 

• Alignment and collaboration with sales and SDR teams 

• Continuous improvement in lead-to-opportunity conversion and campaign ROI 

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Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.