Paid Social Strategist
trimark· Paid Social
About this role
TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you’ll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You’ll work across today’s leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.
Roles & Responsibilities
- Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels
- Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth
- Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation
- Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy
- Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing
- Manage creative testing frameworks to identify high-performing messaging, visuals, and formats
- Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging
- Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals
- Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
- Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable
- Analyze performance data and provide clear insights and actionable recommendations
- Create reporting dashboards and performance summaries for internal teams and clients
- Communicate campaign strategy, results, and optimization plans clearly and confidently.
Professional Skills & Qualifications
- Bachelor’s degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)
- 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager
- Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing
- Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing
- Familiarity with modern attribution models and cross-channel measurement
- Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting
Frequently Asked Questions
Is the salary disclosed for the Paid Social Strategist position at trimark?
The salary for this Paid Social Strategist role at trimark is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Paid Social Strategist position at trimark located?
This Paid Social Strategist role at trimark is based in Hybrid, Raleigh, North Carolina, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Paid Social Strategist role at trimark full-time or part-time?
This is listed as a Full Time position. It is posted as a Paid Social Strategist role in the Paid Social department at trimark.
Which team or department does the Paid Social Strategist at trimark belong to?
This Paid Social Strategist position is part of the Paid Social department at trimark. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Paid Social Strategist position at trimark?
Click the "Apply Now" button on this page. You will be redirected to trimark's official application portal hosted on bamboohr where you can submit your application directly.
When was the Paid Social Strategist job at trimark posted?
This Paid Social Strategist position at trimark was posted on Jan 9, 2019. Apply as soon as possible — early applications are often reviewed first.
Paid Social Strategist
trimark
You'll be redirected to trimark's official application page on bamboohr.