SEO / GEO / AEO Strategist
trimark· Organic Strategy
About this role
SEO / GEO / AEO Strategist
We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.
Roles + Responsibilities
Search Strategy (SEO + GEO + AEO)
- Develop and execute integrated search strategies across:
- Traditional SEO (organic rankings, technical optimization)
- Generative Engine Optimization (visibility in AI-generated responses)
- Answer Engine Optimization (featured snippets, zero-click results)
- Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
- Monitor and adapt to changes in search behavior, SERP features, and AI interfaces
Content Strategy & Development
- Own the content roadmap aligned to business goals, search demand, and user intent
- Build topic clusters, entity-driven content, and semantic strategies
- Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
- Optimize existing content for performance across both traditional and AI-driven search environments
Performance & Analytics
- Define KPIs across rankings, traffic, conversions, and AI visibility
- Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
- Translate data into actionable insights and ongoing optimization plans
Technical & On-Page Optimization
- Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
- Implement structured data and entity markup to improve machine understanding and AI surfacing
- Ensure content is optimized for readability, extraction, and summarization by AI systems
Cross-Channel Collaboration
- Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
- Support integrated campaigns where organic, paid, and AI visibility work together
Requirements
- 3–7+ years of experience in SEO, content strategy, or organic growth
- Strong understanding of:
- Technical SEO fundamentals
- Content strategy and keyword/intent mapping
- Evolving search landscape (AI search, zero-click behavior, entity-based search)
- Experience creating or managing high-performing content programs
- Familiarity with structured data, schema, and semantic SEO principles
- Analytical mindset with the ability to tie work to business outcomes
- Clear communicator who can translate complex search concepts into actionable plans
Bonus Points
- Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
- Background in B2B, lead generation, or performance marketing environments
- Experience with CRO or conversion-focused content
- Familiarity with APIs, automation, or programmatic SEO approaches
Frequently Asked Questions
Is the salary disclosed for the SEO / GEO / AEO Strategist position at trimark?
The salary for this SEO / GEO / AEO Strategist role at trimark is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the SEO / GEO / AEO Strategist position at trimark located?
This SEO / GEO / AEO Strategist role at trimark is based in Hybrid, Raleigh, North Carolina, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the SEO / GEO / AEO Strategist role at trimark full-time or part-time?
This is listed as a Full Time position. It is posted as a SEO / GEO / AEO Strategist role in the Organic Strategy department at trimark.
Which team or department does the SEO / GEO / AEO Strategist at trimark belong to?
This SEO / GEO / AEO Strategist position is part of the Organic Strategy department at trimark. See the full job description for more information about the team structure and responsibilities.
How do I apply for the SEO / GEO / AEO Strategist position at trimark?
Click the "Apply Now" button on this page. You will be redirected to trimark's official application portal hosted on bamboohr where you can submit your application directly.
When was the SEO / GEO / AEO Strategist job at trimark posted?
This SEO / GEO / AEO Strategist position at trimark was posted on Apr 28, 2026. Apply as soon as possible — early applications are often reviewed first.
SEO / GEO / AEO Strategist
trimark
You'll be redirected to trimark's official application page on bamboohr.