Manager, Alumni Social Media

Company Description

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Job Description

Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

You will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community.

What You’ll Do

Social Media Strategy & Execution

• Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions,
• Design platform-specific content (copy, graphics, video) aligned with each brand voice
• Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution
• Develop and support paid digital strategies to amplify campaigns and engagement

Community Engagement & Brand Stewardship

• Manage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community
• Maintain and enforce brand and visual identity standards across all institutions
• Collaborate with internal teams to ensure alignment and message consistency

Insights, Analytics & Optimization

• Track, analyze, and report monthly on social media performance metrics and trends
• Translate data into actionable insights and strategic recommendations
• Conduct social listening and sentiment analysis to inform content strategies

Campaigns, Partnerships & Special Initiatives

• Partner with Alumni Communications leadership to develop HubSpot campaigns and engagement initiatives
• Support enterprise campaigns by vetting alumni social media profiles in collaboration with the alumni engagement managers
• Assist in crisis communication monitoring and response coordination
• Participate in cross-functional initiatives with corporate affairs and marketing teams

Why This Role Matters

This position plays a critical role in shaping how Covista's institutions connect with and celebrate its alumni community. You will help bridge the journey from student to graduate, amplify alumni success stories, and contribute directly to strengthening institutional reputation and long-term engagement.

Qualifications

Critical features of this job are described under Essential Duties and Responsibilities. They may be, however, subject to change at any time due to reasonable accommodation or other reasons.

Education & Experience

• Bachelor’s degree required
• 5+ years of experience in social media management, content creation, or digital marketing
• Proven track record of successful social media growth and engagement

SKILLS

Content Creation & Storytelling

• Strong content creation skills with the ability to develop engaging social media content across platforms (copywriting, editing)
• Creative thinking with the ability to adapt brand messaging across platforms and build authentic audience relationships

Design & Technical Tools

• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva), with working video editing skills
• Experience with social media management and scheduling platforms (e.g., HubSpot, Sprout Social)
• Familiarity with social listening tools and sentiment monitoring

Social Media Strategy & Execution

• Understanding of social media best practices, platform algorithms, and emerging trends
• Demonstrated ability to manage multiple brands, channels, and deadlines simultaneously while maintaining quality

Analytics & Performance

• Strong analytical skills with experience using social media analytics tools
• Ability to track performance and translate data into actionable insights and recommendations

Collaboration & Organization

• Excellent organizational, logistical, and planning skills
• Ability to collaborate effectively with colleagues across institutions and cross-functional teams

Core Capabilities

• Expertise in content calendar management and maintaining consistent brand voice across multiple digital platforms
• Experience with social media analytics and performance measurement, including reporting and optimization
• Demonstrated ability to conduct social listening and sentiment analysis, translating insights into actionable recommendations
• Understanding of both organic social media strategy and paid social advertising

Preferred

• Background in higher education, healthcare, or nonprofit organizations preferred

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,000 and $85,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit:
  https://careers.covista.com/benefits
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation