Executive, Strategy

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. 

About The Opportunity:

This role will suit candidates who are creative thinkers, possess strong writing skills, and have the ability to visualise and clearly communicate ideas. It is ideal for those with a genuine interest in beauty, and who are highly engaged with the world of social media and influencers.

Skills and Experience:

Key Responsibilities:

• Developing influencer and social media strategies for our beauty clients
• Researching and applying insights, data and statistics to support creative concepts and strategic recommendations
• Brainstorming creative ideas for influencer & social media campaign activations
• Writing pitch-winning presentations, both collaboratively and independently
• Attending and contributing to internal strategy briefings and brainstorming sessions 
• Participating in client meetings and pitches
• Reviewing presentations and proposals in detail to identify and correct grammatical, factual, and design errors.
• Staying informed on the latest developments in social media, including emerging trends, key influencers, platform updates and the wider creative advertising landscape.

Role Requirements:

• Strong interest and knowledge of the influencer space, including emerging trends, niche communities, and key players across social platforms
• Awareness of how brands engage with audiences through influencer marketing and content strategies
• Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube) and their role in influencer marketing.
• Knowledge of content formats, platform algorithms, and best practices for engaging beauty audiences
• Strong written and verbal communication skills
• Ability to communicate and present ideas clearly to clients and other stakeholders
• An eye for design, or some previous design experience, is beneficial.
• Any previous experience in a client-facing role is advantageous but not essential.
• Generally tech-savvy (Mac OS).
• Proficient in PowerPoint / Google Slides (essential).
• Basic experience with Adobe Photoshop (advantageous).
• Basic proficiency in Excel / Google Sheets (advantageous).

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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