Manager, Planning

T&P- M26037 - Account Manager –  Govia, Thameslink Railway and  Fage Yoghurt

Role Summary and Impact

T&P:

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

 Key Responsibilities

You will be expected to demonstrate experience and knowledge in:

• Build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
• Help design media and comms strategies that will connect with specific audiences, including the channel planning for reaching these audiences.
• Support the team in designing the connections ecosystem and plan, working closely and collaboratively with channel specialists.
• Day-to-day management of campaigns as a key liaison between clients and channel specialists, as well as owning relationships and working collaboratively with key teams internally, such as creative and strategy.
• Owning day-to-day communications with clients at Marketing Manager level.
• Overseeing the management and development of Account Executives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open Environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

• You show a breadth of understanding across all media channels and can confidently discuss the role they play within a comms strategy.
• You have a strong knowledge of audience planning tools such as YouGov.
• You should have an interest in data (via available sources such as Google Trends and data from media platforms like Meta) and how it can be used effectively in media planning.
• You have the ability to draw clear insights and implications for media (i.e., connecting the outputs of different insight systems successfully).
• You should have an interest in working collaboratively as part of an integrated team, showing an interest in how media informs creative planning, and vice versa.
• You have an interest in both brand and performance campaigns.
• You demonstrate experience in managing (or contributing to the management of) client relationships.
• You are confident in presenting with passion and conviction.
• You are excited to work as part of a team—including your immediate team, the wider department, and specialists as required. You lead by example through presence and contribution, taking responsibility for working in a collaborative, inclusive way.
• You are eager to develop your skills as a people manager, helping not just yourself, but also more junior members of the team to develop.
• You demonstrate excellent attention to detail and accuracy in output and meeting deadlines.
• You demonstrate a passion for media and an understanding of what makes a great media campaign.
• You demonstrate a proactive desire to continually improve your own knowledge and wider skill set, particularly in the area of AI, learning and finding ways to help it improve your day to day role

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.