Account Executive

Account Executive – Marketing Department

Role Summary

The Account Manager serves as the primary point of contact and strategic partner for clients, overseeing all aspects of their marketing services. This role blends project management, client communication, and performance strategy to ensure campaigns run smoothly, results are met, and relationships are strong. The Account Manager collaborates with internal teams to drive project execution, provides ongoing insights and recommendations, and ensures client satisfaction and retention.

Key Responsibilities by Cadence

Daily Duties

• Respond to client emails and messages in a timely, professional manner
  
  
• Check on all active marketing campaigns in production (ads, content, design, website, etc.)
  
  
• Communicate with internal teams to solve problems and push projects forward
  
  
• Track all time and activity in the project management system
  
  

Weekly Duties

• Attend internal team meetings and client-facing meetings
  
  
• Strategize with team members to optimize marketing performance across services
  
  
• Monitor the status of campaign, design, web, and content projects to ensure on-time and accurate delivery
  
  

Monthly Duties

• Meet with clients to discuss performance metrics, campaign health, and overall satisfaction
  
  
• Present insights on ad account activity and collaborate with clients on new campaign or creative ideas
  
  
• Adjust marketing timelines and deliverables as needed to stay aligned with client goals
  
  

Quarterly Duties

• Develop and launch new evergreen marketing campaigns for clients
  
  
• Present and refine SEO strategies in collaboration with content and technical teams
  
  
• Conduct a full account health check to ensure clients are well-supported and informed
  
  
• Identify opportunities for cross-channel integration or upsell of services where appropriate
  
  

Performance Review Benchmarks

Key Performance Indicators (KPIs):

• Client retention rate and satisfaction scores
  
  
• Timeliness and accuracy of campaign/project delivery
  
  
• Responsiveness and communication score (internal/client feedback)
  
  
• Campaign performance improvements (conversion rates, engagement, lead quality)
  
  

Soft Skills & Leadership Benchmarks:

• Clear, friendly, and effective communication with clients and internal teams
  
  
• Proactive problem-solving and project follow-through
  
  
• Attention to detail in documentation, campaign setup, and reporting
  
  
• Creative contribution to campaign ideation and execution
  
  

Growth & Development Expectations:

• Stay up to date on current marketing trends, tools, and campaign types
  
  
• Participate in at least one professional development session per review cycle
  
  
• Regularly contribute process improvement or client service ideas to leadership
  
  
• Share campaign success stories or creative wins with the team
  
  

Reports To:

Director of Client Services

Direct Reports (if applicable):

None