Marketing Strategist & Lead Generation Manager
About this role
Overview:
We are looking for a results-driven Marketing Strategist & Lead Generation Expert to design, execute, and optimize data-driven marketing strategies that generate high-quality leads and contribute directly to revenue growth. The ideal candidate combines strategic thinking with hands-on execution across digital channels.
Key Responsibilities:
· Develop and execute end-to-end marketing strategies aligned with business goals
· Design and manage lead generation campaigns across digital channels (LinkedIn, Google, email, content, etc.)
· Build and optimize lead funnels, from awareness to conversion
· Collaborate with sales teams to ensure lead quality and conversion alignment
· Analyze campaign performance and continuously optimize based on data and insights
· Manage marketing automation tools and CRM systems
· Create and oversee content strategies that drive inbound leads
· Identify new growth opportunities, channels, and market segments
· Track KPIs such as CPL, conversion rates, pipeline contribution, and ROI
Requirements
· 5+ years of experience in marketing strategy and lead generation (preferably B2B)
· Proven track record of generating qualified leads and driving pipeline growth
· Strong experience with digital marketing channels (paid ads, LinkedIn, SEO, email marketing)
· Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, etc.)
· Analytical mindset with strong data interpretation skills
· Excellent communication and stakeholder management skills
· Experience in technology, analytics, or consulting industries is a plus
Key Skills:
· Lead generation & funnel optimization
· Performance marketing
· Marketing automation
· Data analysis & reporting
· Content strategy
· Campaign management
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