Paid Media Strategist

ABOUT THE COMPANY:

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Irvine. We specialize in providing comprehensive solutions for rising social commerce channels, including Strategy, Affiliate Management, and LIVE Shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.

JOB DESCRIPTION

We are seeking a dynamic and experienced Paid Media Strategist to join our growing team. As a Paid Media Strategist, you will be responsible for working with clients, explaining strategy and working with a team to manage and optimize paid social advertising campaigns across various platforms, with a strong focus on TikTok ads. You will collaborate closely with our strategy and affiliate management teams to ensure seamless integration of paid ads into our clients' social commerce strategies.

Responsibilities:

• Develop and execute paid social advertising campaigns, primarily focusing on TikTok ads, to drive client objectives and ROI.
• Monitor and optimize campaign performance, leveraging data-driven insights to improve targeting, creative, and bidding strategies.
• Stay updated on industry trends and best practices in paid social advertising, particularly within the TikTok ecosystem.
• Collaborate with cross-functional teams to align paid advertising efforts with overall social commerce strategies.
• Provide weekly  performance reports and insights to senior management and clients, highlighting key metrics and optimization opportunities.

Requirements:

• Location: Irvine, CA.
• Education: Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent practical experience).
• Experience: 
  • Proven experience managing paid social advertising campaigns, particularly with expertise in TikTok ads.
  • Experience managing or mentoring junior team members in paid advertising roles.
  • Certification or advanced training in TikTok ads or other social media advertising platforms.
• Skills:
  • Strong understanding of digital marketing principles and best practices, with the ability to articulate strategies and results to senior executives.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Excellent communication skills, both verbal and written, with the ability to convey complex concepts clearly and persuasively.
  • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.