E-Commerce Director

Job Description

1. E-Commerce Strategy and Planning:

• Develop and execute a comprehensive e-commerce strategy aligned with company goals, ensuring a strong online presence and increased market share.
• Identify new opportunities and trends within the e-commerce landscape to drive innovation and competitive advantage.
• Collaborate with cross-functional teams, including Marketing, Sales, Product Management, and IT, to ensure seamless execution of e-commerce initiatives.

2. Website Management:

• Oversee the 3rd party developer of the e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for conversions.
• Manage product listings, pricing, inventory, and promotions to maximize sales and customer satisfaction.
• Monitor website performance metrics and analytics to identify areas for improvement and implement optimization strategies.

3. Customer Experience and Conversion Optimization:

• Lead efforts to enhance the online shopping experience, from browsing to checkout, by optimizing user interface, navigation, and checkout processes.
• Implement personalization and recommendation strategies to increase customer engagement, retention, and average order value.
• Monitor customer feedback and reviews, addressing issues promptly and continuously improving the overall customer journey.

4. Data Analysis and Reporting:

• Utilize data analytics tools to track key performance indicators (KPIs), sales metrics, customer behavior, and market trends.
• Generate regular reports and insights to provide actionable recommendations for improving e-commerce performance and achieving business objectives.

5. Team Leadership and Development:

• Manage and mentor a team of e-commerce professionals, providing guidance, performance feedback, and professional development opportunities.
• Foster a collaborative and results-driven work environment, ensuring the team's alignment with organizational goals.

6. Vendor and Partnership Management:

• Collaborate with third-party vendors, technology partners, and service providers to ensure effective e-commerce operations, including payment processing, logistics, and fulfillment.
• Negotiate and manage vendor relationships to optimize costs and service levels.

7. Content Marketing and Marketplace Sales Conversion:

• Develop and implement content marketing strategies across e-commerce platforms and marketplaces (e.g., Lazada, Shopee, TikTok Shop) to drive traffic, engagement, and sales conversion.
• Optimize product content, including titles, descriptions, images, and keywords, to improve search visibility and conversion rates within marketplace platforms.
• Plan and execute promotional campaigns, in-platform advertisements, and sales activities to maximize product exposure and revenue generation.
• Monitor and analyze campaign performance, conversion rates, and customer engagement metrics to continuously improve marketplace effectiveness and ROI.

8. E-Commerce Warehouse Operations Oversight:

• Oversee e-commerce warehouse operations to ensure efficient order fulfillment, accurate inventory management, and timely delivery to customers.
• Monitor inbound and outbound processes, stock accuracy, picking/packing efficiency, and return management to maintain high service levels.
• Collaborate closely with logistics and warehouse teams to optimize workflow, reduce operational costs, and improve overall fulfillment performance.
• Implement performance tracking and reporting for warehouse KPIs such as order accuracy, processing time, and delivery lead time to drive continuous improvement.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, or a related field (Master’s degree preferred).
• Minimum of 10 years of progressive experience in e-commerce management within the FMCG industry, with at least 5 years in a senior leadership role.
• Strong knowledge of e-commerce platforms, digital technologies, and emerging industry trends.
• Proven track record of driving revenue growth and achieving ambitious sales targets within the e-commerce landscape.
• Solid expertise in digital marketing strategies, including SEO, SEM, social media, performance marketing, and email marketing.
• Excellent analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
• Hands-on experience in website management, user experience (UX) optimization, and conversion rate optimization (CRO).
• Strong leadership capabilities with experience in building, mentoring, and managing high-performing teams.
• Exceptional communication, negotiation, and project management skills.
• Knowledge of e-commerce regulations, payment processing, and data privacy best practice.
   

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