On-Trade Activator

Lucky Saint On-Trade Activator x2 (London)

Reporting to: Sales & Account Managers (London)

The Opportunity:                  

We are looking for two On-Trade Activators to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role you will build exceptional relationships with our influential customer base, working with their teams to ensure Lucky Saint is looking great on tap and in the fridges, selling well and bringing the brand to life in outlets with exciting brand activity, all feeding into the wider on-trade plan. 

We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, full of energy and restless to make magic happen. 

Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from top industry professionals, the UK’s best operators, and the media. 

A day in the life in this role:

Covering a patch of London, you’ll spend your time across premium pubs, bars and restaurants where Lucky Saint is stocked on draught and in fridge. 

Your day might involve draught quality check-ins, staff training, route planning, setting up a sampling event or leading a customer activation. You’ll work closely with our Sales & Account Managers to ensure every venue has the tools, knowledge and support needed to make Lucky Saint the most loved alcohol-free beer brand behind the bar. 

Some days will be spent building relationships with venue teams and operators, while others could involve hosting events, supporting launches or creating memorable consumer experiences in trade. 

You’ll become a trusted face of the Lucky Saint brand across your territory, building strong relationships and helping grow visibility, advocacy and rate of sale in venue. 

Salary: £32k

Key responsibilities:

• Bring the brand to life: Deliver innovative activations, tastings and sampling experiences that recruit new Lucky Saint drinkers and grow our fan base across London hospitality.
• Champion draught quality: Visit draught accounts regularly to ensure Lucky Saint is pouring perfectly, tasting great and looking exceptional in venue.
  
• Build strong relationships: Become trusted partner to bar managers, venue teams and operators, while building a strong network across London hospitality and becoming a recognisable face of the Lucky Saint brand in trade.
  
• Train and educate: Help hospitality teams understand the alcohol-free category, the Lucky Saint story and our beers, building advocacy and confidence within venues.
• Deliver brilliant execution: Ensure activations, POS and venue execution consistently meet Lucky Saint’s brand standards.
  
• Collaborate across the business: Work closely with Sales, Marketing and Events teams to deliver best-in-class activation and execution across your territory.
  

We think you'll thrive in this role if you have:  

• Bring enthusiasm and positivity – energy and drive over experience
• Love pubs, bars, restaurants and the hospitality industry
  
• A passion for beer, both alcohol-free and full-strength
  
• Are ambitious and can thrive in a fast-paced, high growth business
• Have a growth mindset, bringing innovative ideas and ways of thinking to the business
• Build relationships naturally and enjoy meeting new people
• Take ownership of tasks, are driven to get things done and love getting stuck in
• Care about detail and high standards
• No formal qualifications required but A levels and/or a degree in any subject is preferable
  
• Any previous hospitality or customer-facing experience is a bonus 

Essential requirements: 

• Based in, or near London 

• Full-time role  
• Flexibility to work some evenings and weekends 
  

What's in it for you: 

• £32k annual salary, paid monthly  

• Annual bonus based on company and individual performance  

• Vitality health insurance 

• 25 days holiday + 8 bank holidays  

• Enhanced holiday policy  

• 3% employer pension contribution, 5% optional employee 

• Life insurance  

• Employee Assistance Program 

• Enrolment in EMI Option Scheme  

• Monthly Lucky Saint allowance  

• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint  

• Flexible working  

At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitableand inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here