Senior Manager, Marketing & Communications

Women Building Futures (WBF) is a high-impact non-profit that equips women for economic prosperity through industry-recognized trades training. We are building a future where more women access opportunity, advance in underrepresented industries, and transform their lives and communities. 

The Opportunity 

Reporting to the Director, People and Culture, the Senior Manager, Marketing & Communications is a strategic leader who will shape how WBF engages prospective students, employer partners, donors, and philanthropic stakeholders. 

• This role sets and drives integrated marketing, brand, storytelling, and communications strategies that expand awareness, strengthen enrollment and alumni engagement, and increase investment in WBF’s mission.
  
• You will elevate WBF’s voice, reputation, and market presence while strengthening the case for support among individual, corporate, and community partners. 
• With strong creative judgment and a sharp instinct for storytelling, you will build a proactive, insight-led function that delivers compelling campaigns, clear market positioning, and measurable impact. 
  
  

What You’ll Do 

Strategy and Leadership 

• Set and deliver the annual marketing and communications strategy in alignment with WBF’s strategic and business priorities. 

• Establish KPIs and reporting frameworks that drive accountability, optimize performance, and inform executive decision-making. 

• Lead, coach, and develop a high-performing two-person team within a lean, high-autonomy environment. 

• Translate organizational growth objectives into clear, focused marketing and communications priorities. 
  
  

Brand, Creative Direction and Storytelling 

• Lead integrated campaigns across digital, social, email, PR, events, and paid media to advance student recruitment, stakeholder engagement, and fundraising goals. 

• Strengthen WBF’s audience strategy, data practices, and mailing lists to deepen engagement and expand reach. 

• Direct the development of content and storytelling that resonates with students, corporate stakeholders, donors, and the broader community. 
  
  

Internal Partnerships 

• Serve as a strategic advisor to internal teams, bringing clarity, discipline, and sound judgment to competing priorities. 

• Build strong cross-organizational partnerships while managing requests with focus and consistency. 

• Partner with senior leadership on communications initiatives, media relations, reputation management, and spokesperson support. 
  
  

Vendor Management and Production 

• Lead external partners across creative, video, design, production, and media planning to deliver high-quality work. 

• Oversee the development of key deliverables, including campaigns, annual reports, video assets, and core marketing collateral. 
  
  

What You’ll Bring 

Leadership and Strategy 

• 10+ years of progressive leadership experience in marketing, communications, or brand strategy. 

• Demonstrated success developing and executing strategic plans, budgets, and performance reporting. 

• Experience leading teams in small to mid-sized, fast-paced organizations.
  

Creative and Communication Excellence 

• Exceptional writing and storytelling skills with the ability to influence students, partners, donors, and media. 

• Strong creative direction, visual judgment, and experience shaping story-driven content across social and video channels. 

• A proven ability to protect and elevate brand consistency across multiple stakeholders and touchpoints. 
  
  

Technical and Functional Expertise 

• Experience across integrated marketing channels, including digital, social, email, PR, and campaigns. 

• Proficiency with Microsoft Office, WordPress, Adobe Creative Suite, Canva, and social platforms. 

• Strong project management, planning, budgeting, and vendor leadership skills. 
  
  

Additional Assets 

• Experience in the non-profit or social impact sector. 

• Familiarity with industries where women are underrepresented and the barriers women may face in employment and education. 

• Ability to art direct photo and video shoots. 
  
  

Who You Are 

You are a strategic and credible leader who brings clarity, momentum, and sound judgment to complex priorities, and who thrives in an environment that values autonomy, collaboration, and impact. 

You bring: 

• A balance of big-picture thinking and practical execution 

• Strong judgment, prioritization, and disciplined execution. 

• Confidence to make difficult decisions while building trust and strong relationships. 

• A genuine commitment to storytelling, inclusion, and mission-driven impact. 

Benefits and perks of joining our team at WBF:

• A competitive salary and benefit program
• Employer paid insurance premiums
• RRSP matching program
• Health Spending Account and Taxable Spending Account, which include allowances for fitness, education and more!
• Ample training and development opportunities
• Employment Assistance Program (EAP)
• Flexible work hours and a true understanding of work/life balance
• Hybrid work model for most positions
• Just for fun: you get your birthday off!

Competition closing June 9, 2026