Manager – Growth and Marketing Automation

Core Details and Responsibilities 

This role is based in our Cape Town office. As Manager – Growth and Marketing Automation, you will report to the Chief Strategy Officer. From a high-level perspective, the core responsibilities that form your role are broken down into the following 8 categories:

1. Strategy & Project Support
2. Digital Execution & Social Media
3. Content Development & Coordination
4. Campaign Management
5. Events and Activations
6. CRM & Marketing Automation Systems
7. Risk and Compliance Responsibilities

Your Daily Tasks

Manager – Growth and Marketing Automation will build and operate our inbound marketing engine. This role combines hands-on marketing automation, digital execution, social management, analytics, and optimisation to support our global growth across the U.S., South Africa, LATAM, and Europe. This is a key operational role within our marketing function. You will develop the systems, content pathways, and workflows that drive lead generation, client engagement, and marketing efficiency

1. Strategy & Project Support: 

• Support the CSO in managing and progressing marketing and business development initiatives.
• Help prioritise and structure workloads across multiple projects, ensuring timely delivery.
• Liaise with internal stakeholders and external partners to keep campaigns and deliverables on track.
• Maintain shared calendars, timelines, and campaign planning documentation.

2. Digital Execution & Social Media: 

• Own the social content calendar and publishing schedule.
• Write short-form marketing copy aligned to Catalyst’s brand tone.
• Optimise social performance using analytics and A/B testing.
• Coordinate digital assets with the design and content teams.
• Contribute to website content (via CMS) to ensure accuracy and brand consistency.
• Support with SEO-related tasks, including metadata updates, keyword tracking, and agency liaison.
• Support setup, execution, and monitoring of digital campaigns (Google Ads, LinkedIn, etc.).
• Configure and monitor tracking and reporting tools (Google Analytics 4, Tag Manager, Search Console).
• Manage dashboards and summaries for internal reporting.

3. Content Development & Coordination: 

• Draft and edit marketing content: social posts, email campaigns, web copy, brochures, thought leadership, and internal communications.
• Review and refine content for accuracy, tone, and brand alignment.
• Support client-facing teams with presentation decks, proposals, and pitch materials.
• Coordinate contributions from subject matter experts to deliver polished outputs
• Maintain and update content calendars to ensure campaign alignment.
• Liaise with design and compliance resources to finalise content for distribution.

4. Campaign Management

• Support digital campaigns, webinars, and events with automated journeys.
• Execute email marketing campaigns and nurture flows.
• Track performance and provide insights for continuous improvement.

5. Events & Activations: 

• Assist in planning and delivering marketing-led events, sponsorships, and activations.
• Manage event logistics:
• Support pre-event activities (registrations, RSVP tracking, briefing packs).
• Manage on-site or virtual delivery (setup, signage, branded assets).
• Manage post-event follow-ups, communications, and performance reporting.

6. CRM & Marketing Automation Systems: 

• Support implementation and management of the firm’s CRM and marketing automation systems.
• Partner with business development and operations teams on workflows, segmentation, and reporting needs.
• Assist with list management, email workflows, dashboards, and user guidance.
• Leverage prior CRM experience to support rollout, adoption, and continuous improvement.
• Build and manage automation workflows, lead scoring, segmentation, and lifecycle programs.

1. Maintain CRM data hygiene and manage integrations within HubSpot or Marketo.
2. Create and optimise landing pages, forms, and tracking assets.
3. Build and maintain dashboards for channel and campaign performance.

7. Risk and Compliance Responsibilities:

These responsibilities include the representation to the company’s Risk and Compliance perspective and include (but not limited to) the following tasks:

• Governance Framework – Adherence to the governance framework and ensure cohesiveness across all teams, offices, and service lines.
• Quality Control – Adhere to change controls and internal quality assurance
• Compliance Culture - Working in tandem with the groups Head of Compliance and Governance to instill a culture that is centered around good governance and compliance.
• Operational Controls - Driving and contributing to a culture of quality/excellence, through risk awareness and adherence to regulatory compliance standards and operational controls.
• Regulatory Adherence - Ensuring an effective risk-based approach is adopted to meet all regulatory compliance procedures per jurisdiction.

Strategic Expectations

• A well-structured automation ecosystem that improves lead quality and engagement.
• Consistent digital presence with measurable growth in reach and conversions.
• Clean, accurate CRM data and reporting.
• Strong alignment with design, sales, and executive stakeholders
• Share insights to enable development of new processes and procedures that will create business efficiency and support delivery of client excellence in service.
• Maintain awareness of industry, regulatory, jurisdictional, and other trends that could affect the business.
• Contribute to the creation, development and implementation of new products and solutions to accommodate the businesses continuous changing needs.
• Collaborate cross-functionally with operations staff, business users, project, and implementation managers to achieve desired and elegant solutions.
• Identify potential risks and challenges that could impact the achievement of strategic goals.
• Develop and implement contingency plans to mitigate risks.
• Conduct market research and analysis to identify trends and opportunities.
• Provide strategic advice based on market insights to inform decision-making.
• Develop and manage budgets for strategic initiatives.
• Ensure capital adequacy and efficient allocation of resources.

Required Skills & Experience

Are you getting excited? We are! Before we get too carried away, there are a few requirements you’ll need to check off before you can apply for the position:

• Bachelors Degree in Marketing or related field
• 4–6 years in Marketing, with least 3 years of hands-on experience in digital marketing or marketing automation
• Hands-on experience with CRM/marketing platforms (Microsoft Dynamics, HubSpot, Marketo or similar - (admin-level experience preferred
• Strong writing skills (copy) and attention to detail.
• Experience managing social channels for B2B brands.
• Comfortable working with data, analytics tools, and performance reporting.
• Understanding of SEO fundamentals.
• Bonus: exposure to financial services, technology, SaaS, or professional services.