Paid Media & Content Strategist

About DevSavant

DevSavant is an operating partner for startups and growth-stage companies, helping them turn ambition into execution.

We support founders and leadership teams with product engineering and global staffing, from early prototypes and MVPs to scaling high-performing teams. Our vetted talent across LATAM and Asia embeds directly into client teams, operating as true extensions rather than external vendors.

With over 8 years working in venture-backed ecosystems, DevSavant is trusted to accelerate delivery, scale teams efficiently, and support companies as they reach their next milestone.

About the Role

We are seeking a Paid Media & Content Strategist to join our marketing team. This role is ideal for someone who can manage campaigns across multiple platforms while developing high-converting content for ads, landing pages, emails, and nurture campaigns.

This role focused on planning, building, launching, and managing paid digital campaigns while maintaining strong attention to detail and execution quality. The ideal candidate combines a deep understanding of paid media channels with excellent copywriting skills to target specific audience segments and achieve defined KPIs.

Key Responsibilities

Paid Media Strategy & Campaign Management

• Plan, build, launch, and manage paid digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo, and other programmatic platforms.

   

• Own campaign execution end-to-end, including audience targeting, bidding strategy, budget allocation, scheduling, and optimization.

   

• Ensure campaigns align with defined objectives, KPIs, timelines, and broader go-to-market initiatives.

   

• Manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality.

   

Performance Monitoring & Optimization

• Monitor campaign performance daily and weekly across ad platforms and analytics dashboards.

   

• Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and engagement quality to identify opportunities for improvement.

   

• Continuously optimize campaigns through A/B testing, audience refinement, bid adjustments, landing page recommendations, and creative iteration.

   

• Provide proactive recommendations and strategic insights, not just performance summaries.

   

Copywriting & Content Development

• Write clear, compelling, conversion-focused copy for paid ads, landing pages, emails, newsletters, and campaign assets.

   

• Develop messaging tailored to specific audience segments, funnel stages, and campaign goals.

   

• Partner with designers to develop creative assets or independently create and test ad variations.

   

• Maintain a consistent brand voice across all digital channels and campaigns.

   

Reporting & Strategic Insights

• Build and deliver recurring performance reports and dashboards for internal stakeholders.

   

• Translate campaign data into actionable insights and strategic recommendations.

   

• Document campaign learnings, testing results, and best practices to improve future performance.

   

• Help identify new growth opportunities across channels, audiences, and content strategies.

   

Collaboration & Growth Strategy

• Collaborate cross-functionally with marketing and sales teams to align messaging, targeting, and campaign goals.

   

• Contribute to broader campaign planning and integrated marketing initiatives.

   

• Stay informed on platform updates, emerging technologies, industry trends, and digital marketing best practices.

   

Core Technical & Platform Stack

Ad Platforms & Paid Media

• Google Ads

   

• Meta Ads Manager (Facebook/Instagram)

   

• LinkedIn Campaign Manager

   

• ZoomInfo and other programmatic platforms

   

Analytics & Reporting

• Google Analytics

   

• Marketing reporting and dashboard tools

   

Required Qualifications

• 2-5+ years of hands-on experience managing paid digital advertising campaigns.

   

• Strong working knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

   

• Proven ability to analyze and optimize campaign performance using metrics such as CTR, CPC, CPA, ROAS, and conversion rates.

   

• Demonstrated copywriting experience with examples of high-performing, conversion-focused content.

   

• Experience with Google Analytics and marketing reporting/dashboard tools.

   

• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

   

• Excellent communication skills and attention to detail.

   

Nice to Have

• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.

   

• Familiarity with SEO principles and content marketing strategy.

   

• Experience working in multi-channel or integrated marketing environments.

   

• Exposure to B2B marketing, lead generation, or demand generation strategies.

   

How Success Will Be Measured

• Growth in campaign ROI and return on ad spend (ROAS).

   

• Improvements in cost per acquisition (CPA).

   

• Increased click-through rates (CTR) and engagement quality.

   

• Conversion performance across ads, landing pages, and email campaigns.

   

• Measurable impact from creative, messaging, and audience testing.

   

• Ability to turn campaign insights into scalable marketing improvements.