Manager, Sales Enablement & Marketing Operations

Arizent is a business information company that empowers professional communities by providing insights, analysis, and opportunities to connect. With deep industry expertise and a data-driven platform, we deliver subscriptions, marketing services, live events, and access to Leaders, our executive forum. Our brands include trusted financial services publications such as American Banker, The Bond Buyer, Financial Planning, and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News, and Digital Insurance.

We are looking for creative thinkers with the skills and drive to help advance our vision. If you are interested in bringing 150 years of experience and reputation together with a start-up mentality, then we invite you to get to know us!

To learn more, visit www.arizent.com.

About the Position

Arizent is seeking a Manager, Sales Enablement & Marketing Operations to support sales growth through clean data, targeted list development, scalable personalization, and high-performing outreach campaigns.

This role will focus on building and maintaining accurate prospect data, developing segmented target lists across Arizent’s portfolio of brands, and executing campaigns designed to help the sales team book meetings and generate qualified pipeline. The person in this role will work closely with Sales, Content Strategy, and Operations to improve outreach effectiveness, strengthen data hygiene, and scale personalization through AI-powered tools and workflows.

This is a hands-on role for someone who is equally comfortable working in Salesforce, building segmented lists, developing outreach logic, creating sales materials, and using tools like Clay, Gong, Gemini, and other agentic AI solutions to improve speed, targeting, and campaign performance.

Core Responsibilities

Campaign Execution & Meeting Generation

• Build and execute outbound sales campaigns designed to generate meetings for the sales team across sequenced email outreach and other scalable channels.

• Use Salesforce, Gong, Gemini, Clay, and agentic AI tools to support segmentation, personalization at scale, campaign execution, and workflow efficiency.

• Collaborate with internal stakeholders to translate campaign priorities into clear targeting, messaging, and execution plans.

• Track campaign performance and optimize programs based on engagement, response, meetings booked, and pipeline contribution.

Sales Enablement Materials

• Develop and maintain core sales materials that support outreach and conversion, including media kits, prospectuses, sales deck templates, one-pagers, and email messaging.

• Partner with sales leadership and internal stakeholders to ensure materials reflect current priorities, target audiences, and go-to-market needs.

• Update and refine materials based on campaign learnings, sales feedback, and performance insights.

Audience Development

• Build and refine target lists for sales campaigns across Arizent’s seven brands, using segmentation by audience, account type, priority category, and other relevant criteria.

• Use Clay, AI-supported workflows, and other enrichment tools to support prospect research, improve targeting, and enable more personalized outreach.

Data Hygiene

• Act as a strategic partner to the Salesforce Administrator by surfacing data gaps and project managing the reduction of technical debt to improve data quality, campaign performance, and organizational visibility.

• Maintain and improve prospect and account data quality in Salesforce and related systems to support effective sales outreach and campaign execution.

Success Metrics

• Data quality and list accuracy

• Speed and quality of target list development

• Campaign engagement and response rates

• Meetings booked for the sales team

• Pipeline influenced by outbound campaigns

• Adoption and effectiveness of AI-enabled personalization workflows

• Quality and usage of sales enablement materials

Qualifications

• 4+ years of experience in sales enablement, marketing operations, revenue operations, campaign operations, or B2B demand generation

• Strong experience working in Salesforce and managing data for campaign execution and sales outreach

• Experience building segmented prospect lists and improving data hygiene across sales and marketing systems

• Hands-on experience with sales engagement and outreach tools such as Gong

• Experience with data enrichment and personalization platforms such as Clay

• Familiarity with AI tools such as Gemini and other AI-assisted workflow tools for research, segmentation, and message development

• Strong analytical skills and comfort using performance data to improve results

• Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities at once

• Strong written communication skills and ability to develop effective sales messaging and materials

• Experience supporting meeting generation or pipeline development through outbound campaigns is strongly preferred

Tools & Systems Used

Salesforce, Clay, Gong, Gemini, Google Suite, LinkedIn, and other AI-powered workflow and campaign tools.

Why Join Arizent?

At Arizent, we believe equal opportunity is more than a policy, it's a source of strength and innovation. We are committed to creating an inclusive workplace where every employee feels valued, respected, and empowered to bring their authentic selves to work. Our Employee Resource Groups (ERGs) play a key role in creating a supportive and enriching work environment.

We offer competitive compensation and a comprehensive benefits package designed to support your well-being and growth. Benefits include:

• Medical, dental, and vision coverage

• Disability and life insurance

• Paid vacation, sick, personal, and mental health days

• Parental leave and holiday pay

• 401(k) program

• Pretax transportation benefits

• Fitness reimbursement

Salary will be based on experience, skills, knowledge, and location. Applicants are encouraged to include salary expectations in their cover letter.

As an equal opportunity employer, we provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status. This policy of equal employment opportunity applies to all terms and conditions of employment.