Manager - Reservation Buys

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary & Impact

If you live and breathe digital marketing, we want to talk to you. We are looking for a Manager - Reservation Buying to develop, track and optimize digital marketing campaigns.

You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand, agency business team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.

Reporting of the role

This role reports to the Business Group Head/Team Lead 

3 best things about the job:

1. Be part of one of the largest digital spending accounts
2. Chance to lead client conversations and thinking on non-biddable media limited not just to Facebook and Youtube but display too
3. A strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations

In three months:

You should be able to plan, execute and present month on month display strategy for each brand, communicate and be on top of all non-biddable campaign metrics as well. Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly media strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements.

In six months:

You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the Non Biddable section to the internal strategy team and potentially to the client.

Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies. You will also manage a few corporate projects/tests & learns that you will roll out.

In 12 months:

You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media. Work closely with the strategy team to build brand-specific strategies. 

What your day job looks like:

• Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
• Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative KPI growth strategies
• Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with brand, internal team and other vendor partners
• Evaluate emerging technologies. Provide perspective for adoption where appropriate

Skills & Experience

• BS/MS degree in marketing or a related field
• Ability to work under pressure and tight deadlines
• Proven working experience in 3-4 years in digital marketing – preferably with FMCG, Retail or ecomm.
• Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
• Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading social media and/or display advertising campaigns
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
• Understanding of Brand safety and  Viewability  measures  to deliver Quality Inventory to Our clients
• Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.)

 
Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.