Marketing Specalist

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Objective:

Develop, coordinate and execute marketing, branding and promotion activities associated with footprint growth across North America, supporting business development and marketing to help achieve operational goals and ensure consistency in marketing and branding practices.

Position Responsibilities:

• Coordinate the timely creation, fulfillment and distribution of marketing assets, operational materials, and sales enablement collateral to new locations
• Collaborate with marketing stakeholders and business development team to implement, optimize and document workflows for marketing, branding and advertising activities connected to new store openings
• Manage, monitor and communicate on business development checklists and timelines for marketing activities related to new location onboarding     
• Facilitate the customization and production of templatized new location marketing materials and assets, including flyers, direct mailers, banners, media advertising, and social media posts
• Liaise with Sr. Manager and marketing department stakeholders to identify and implement the most appropriate tactic and channel mix to promote new locations and market growth
• Supervise the maintenance and expansion of new location-related marketing material offering on Company Store site   
• Implement local media campaigns and promotions to support market growth, raise brand awareness and drive revenue
• Coordinate assets and initiate process for new location sales blitzes and association membership onboarding
• Orchestrate and guide the execution of grand opening events and related activities, including asset coordination, sourcing of vendor funds and support, and media planning
• Track and report on performance and ROI from new location promotions and campaigns to better steer future efforts
• Oversee the distribution of standardized marketing guidelines, best practices and process documentation to field teams and business units
• Collect, analyze and scrub customer and prospect data for sales and promotion efforts
• Work with Field Marketing and business development teams to explore, vet and develop tools, resources and processes for improved team and field support efficiencies
• Support the creation and release of internal and external communications around market expansion
• Some travel may apply, maybe up to 10% per year 

Requirements:

Education & Experience:

• BS in marketing, business or communications or equivalent work experience plus a minimum 3-5 years’ experience in marketing or communications
• Solid organizational, communication, time management and proofing skills
• Proficiency with Microsoft Office Suite
• Experience with Adobe Creative Suite preferred

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job.  Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work.  All duties must be performed according to Sunbelt’s safety policies and guidelines.  Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job.  The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground