Performance Marketing Specialist

Company Description

Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process.

Job Description

Performance Marketing

• Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
• Budget Management: Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
• Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.

Client Management

• Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
• Build long-term relationships with clients to develop a trusted advisor relationship.
• Manages client expectations and delivery across all campaigns
• Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

• Manage and ensure billings and payment accuracy.
• Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Qualifications

• Minimum 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
• Proven experience in managing projects with mid-large budgets
• Strong analytical skills with the ability to translate data into actionable insights.
• Able to negotiate, influence and collaborate with internal and external stakeholders
• Excellent written and verbal communication skills in English
• Ability to work independently with minimal direction, seeking coaching and guidance as needed.

Additional Information

Work Setup: Hybrid (thrice a week onsite, 2x WFH)

Contract Type: Permanent