Senior Associate - Biddable Social

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

INDIVIDUAL RESPONSIBILITIES
• Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards.
• Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features.
• Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance.
• Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients.
• Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes.
• Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives.
• Any other project or tasks as assigned from time to time.

GROUP RESPONSIBILITIES
• Demonstrate strong understanding of GroupM agency priorities, campaign KPIs, and client business objectives to influence planning and execution decisions.
• Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies.
• Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns.
• Resolve campaign delivery challenges with minimal supervision, and escalate complex issues with a clear solution-oriented approach.
• Ensure financial and operational compliance with GroupM processes and contribute to audit-readiness and documentation.
• Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations.
• Continuously expand and share knowledge and understanding of new trends, channels and technologiesacross social activation

Skills and Experience

• Proficiency in Microsoft Excel and PowerPoint
• Effective communication, analytical skills, and ability to successfully adapt to fast changing environment.
• Passionate about digital media/technology and eager to keep learning.
• Meticulous attention to detail and effective communication skills.
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
• Possess analytical, problem solving, time management, and creative thinking skills
• Knowledge of digital marketing preferred.
• Detail oriented, meticulous, responsive to deadlines, and able to manage multiple priorities.
• Ongoing interest in digital marketing, industry trends, best practices, and emerging technologies.
• Strive for excellence demonstrated as commitment to continuous improvement, taking initiative, and delivering results despite constraints.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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