Senior CRM Manager
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Senior CRM Manager
igroup· Commercial
About this role
Join ibet, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology.
Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.
What You Will Do:
- CRM Strategy Leadership: Lead the development and execution of sophisticated, data-driven multi-channel CRM strategies to maximize player loyalty, lifetime value, and overall business objectives.
- Budgeting & Strategic Planning: Lead the planning, budgeting, and forecasting of CRM initiatives, ensuring efficient use of resources and accurate measurement of ROI.
- Campaign Optimization & Innovation: Oversee the continuous optimization of CRM campaigns and customer journeys, leveraging cutting-edge techniques to enhance user experience, retention, and profitability.
- Advanced Data Analytics: Utilize deep data analytics, and predictive segmentation to drive highly personalized, results-oriented campaigns.
- Ownership & Accountability: Take full ownership of end-to-end campaign delivery, ensuring alignment with compliance requirements, and delivering a seamless, high-quality customer experience.
- Cross-Functional Collaboration: Work closely with leadership, marketing, product, and data teams to align on common goals and drive innovative solutions.
Your Experience:
- 3+ years of proven experience in CRM management, with a strong focus on strategy.
- Expertise in player segmentation, targeting, and behavioral analysis for high-impact results.
- In-depth understanding of automation, customer flows, and lifecycle marketing strategies.
- Extensive knowledge of player bonuses, incentives, and retention programs within a digital/online environment.
- Proven experience working with advanced CRM tools (e.g., FastTrack, Salesforce) and ability to drive CRM tool optimization.
- Exceptional communication and leadership skills, with the ability to present complex strategies to stakeholders at all levels.
Frequently Asked Questions
Is the salary disclosed for the Senior CRM Manager position at igroup?
The salary for this Senior CRM Manager role at igroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior CRM Manager position at igroup located?
This Senior CRM Manager role at igroup is based in Sliema, Malta. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior CRM Manager role at igroup full-time or part-time?
This is listed as a Full Time position. It is posted as a Senior CRM Manager role in the Commercial department at igroup.
Which team or department does the Senior CRM Manager at igroup belong to?
This Senior CRM Manager position is part of the Commercial department at igroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior CRM Manager position at igroup?
Click the "Apply Now" button on this page. You will be redirected to igroup's official application portal hosted on bamboohr where you can submit your application directly.
When was the Senior CRM Manager job at igroup posted?
This Senior CRM Manager position at igroup was posted on May 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior CRM Manager
igroup
You'll be redirected to igroup's official application page on bamboohr.