User Acquisition Executive

I. KEY JOB DUTIES

• Constantly track and analyze campaigns’ performance to identify optimization opportunities, increasing CTR, CVR, LTV, and ROAS (A/B testing, targeting, creative performance, marketing messages, etc.)
• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
• Generate detailed UA performance reports and be able to translate the data into actionable insights to present to internal stakeholders.
• Collaborate and communicate effectively with multiple internal teams (Creative, Marketing, Product).
• Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks.
  

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE:

• Basic knowledge of digital metrics and their relationship in analyzing UA campaigns
• Advanced concepts of UA (Retention, ARPU, IMPDAU, LTV, IPM, cohort, organic uplift, ...)
• Fundamental Concepts of Marketing Models & User Journey
• Experience in creative production or marketing idea pitching
• Fundamental concepts of ASO is a Plus
  

SKILL:

• Good at mathematics and advanced Excel skills                                                  
• Fluent in English (daily interactions with international partners) - prefer TOEIC>700                                                      
• Must have experience in optimizing campaigns on Facebook Ads, Google Ads, or other ad networks                                                           
• Must have experience in using BI tools such as Looker or Power BI                          
• Must have experience in using MMP, such as AppsFlyer or Adjust
• Experience in using project management tools & framework is a Plus
  

ABILITY:

• Logic & analytical thinking                                                                 
• Self-learning skill
• Manage to deliver results in a timely manner                                                              
• Creative and independent in problem-solving from the root cause
  

ATTITUDE:

• Data-driven mindset                                                              
• Careful and detail-oriented                                                               
• Eager to learn and ready to apply new knowledge/skills                                                                
• Optimize and automation mindset                                                                
• Passionate about the gaming industry and digital marketing                                                                
• Highly self-motivation and self-management
• High emotional intelligence
     

III. WHY YOU’LL LOVE WORKING HERE

• Great facility to work. You will have a MacBook and extra high-definition screens
• Premium health insurance package and annual medical check-up
• Sponsorship for training courses
• Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
• Attractive signing bonus for important positions
• With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
• Annual bonus and project bonus
• International opportunity to expose and grow
• At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update on the latest technology
• Full labor insurance (social, health, and unemployment)
• Annual leave 12 days / sick leave 2 days / remote work 12 days
• Free food & drinks, kitchen at work, PlayStation after work
• Friday evening party, happy hour, team activities, and awesome parties…