VP, Direct Marketing

Overview

American Management Association (www.amanet.org), a world leader in talent development, is hiring a Vice President of Direct Marketing, who will be responsible for the growth of AMA’s public or open enrollment seminar business by driving AMA’s print marketing strategy and its integration with digital marketing, call center operations and customer service.

Responsibilities

Job Responsibilities include:

• Define and optimize AMA's direct mail marketing strategy to acquire and retain customers, improve efficiencies, and enhance the customer journey.
• Drive the financial performance of the public seminar business, with full accountability for related revenue and expense management.
• Identify and lead new market penetration and product expansion opportunities to grow the marketing database, revenue, and market share.
• Direct the public seminar scheduling strategy in collaboration with the Events Management team, pivoting as needed to respond to market demands and maximize revenue.
• Leverage telemarketing campaigns, email, website content, and other digital efforts to achieve revenue targets.
• Support call center operations through campaign rollouts, sales collateral development, and targeted call lists.
• Collaborate with the Digital Marketing team to drive web sales.
• Ensure disciplined planning and execution through effective budgeting and operational governance.
• Leverage AI-driven qualitative and quantitative insights to identify growth opportunities, improve decision-making, and inform strategic direction.
• Deliver results through strong leadership, fostering collaboration, alignment, and accountability across teams and the broader division.
• Lead effectively within a highly collaborative environment, influencing across functions to achieve shared objectives.
• Lead and enhance all aspects of the Membership value proposition.
• Perform other related responsibilities as assigned.

Qualifications

Qualifications include:

• Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred
• 10+ years of progressive experience in direct marketing, customer acquisition, retention, or lifecycle marketing required
• Proven success in growing revenue by driving integrated marketing strategies (print, digital, social, email, and call center)
• Learning & Development or related industry experience preferred
• Strong track record of managing large budgets and driving measurable ROI
• Experience with data-driven marketing, analytics, testing, and optimization
• Demonstrated financial acumen, including P&L ownership or significant budget accountability
• Ability to leverage advanced analytics and AI-driven insights to inform strategy and drive growth
• Proven people leader with experience building and leading high-performing teams
• Strong executive communication and cross-functional collaboration skills
• Results-oriented, strategic thinker with the ability to execute at scale
• Travel in accordance with business need

More about American Management Association (amanet.org):

American Management Association (AMA) is a global professional development organization that empowers individuals and organizations to thrive in today’s dynamic business environment. Through leadership development, management training, and corporate learning solutions—delivered in person and online—AMA equips professionals with practical skills, strategic insight, and real-world tools to drive performance, lead change, and accelerate growth.

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization