Marketing Communications Specialist (Online & Offline)

Company Overview

With more than 40 years of experience in the healthcare sector, Bioiatriki Healthcare Group is the leading provider of Primary care services in Greece. With a strong commitment to superior medical and digital technology, Bioiatriki is dedicated to advancing health and science and prides itself in its skilled and specialized workforce.

In BIOIATRIKI, we value our people as the “heart” of our organization and actively embrace our vision to look after every person’s health needs and support people live long and well! We embrace our values: Empathy, Excellence, Vision, and Accountability, creating a work environment that promotes diversity and creates growth potential for our employees.

Position Overview

We are seeking a results-driven Marketing Communications Specialist to join our growing marketing team. This role will focus on supporting integrated marketing campaigns, with an emphasis on digital marketing, content development and website management.

This is an ideal role for a marketer with hands-on experience in online and offline campaign implementation.

Key Responsibilities

• Participate in the planning and execution of integrated 360° marketing campaigns across digital and offline channels.
• Monitor campaign performance, analyze results, and propose optimization actions.
• Ιn collaboration with internal or external teams & partners:

1. - participate in the creation of advertising and promotional materials, including the creative brief
2. - develop and implement the monthly social media content plan aligned with commercial and brand objectives
3. - coordinate content production (visuals, captions, videos)
4. - oversee the implementation of campaigns across Google Ads (SEM, GDN, etc.), Meta Ads, TikTok trends, and LinkedIn Ads

• Manage and update website content (CMS - WordPress & Drupal).
• Monitor and implement basic SEO activities (on-page optimization, keyword research and tracking).
• Create, design, and distribute newsletters via Mailchimp or similar platforms, including performance tracking and reporting.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field.
• Experience of 2-4 years in an organized marketing department
• Excellent communication and cross-functional collaboration skills.
• Strong analytical and problem-solving abilities.
• Attention to detail, time management, and a growth-oriented mindset.

Benefits

• Health and life insurance plan
• Continuous training and unlimited access to the Group's online training and development platform
• Friendly and dynamic work environment, continuous feedback and prospects for career development
• The chance to contribute to a leading healthcare organization with a strong social impact.