Manager, Category Management and Shopper Insights

churchdwight· Church & Dwight Co., Inc.
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Full timeChurch & Dwight Co., Inc.

About this role

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary  

Church & Dwight is seeking a Manager, Category Management and Shopper Insights, to join our team. The Manager, Category Management & Shopper Insights is responsible for shaping and delivering compelling, insight-driven category narratives that drive growth with key customers.

About the Role

This role blends advanced analytics, shopper understanding, and strategic storytelling to translate complex data into clear, persuasive recommendations that influence both internal stakeholders and external partners.

As a trusted advisor to Sales, Marketing, and Customer teams, this leader develops and activates category growth platforms that unlock opportunities, strengthen customer partnerships, and elevate the organization’s position as a category thought leader.

Work Environment 

Remote: This role is performed on a remote basis. Occasional attendance at in-person meetings required as business needs dictate. 

Role Accountabilities and Responsibilities 

Strategic Storytelling & Influence

  • Translate data, research, and shopper insights into clear, compelling category stories that drive decision-making and inspire action

  • Build persuasive, fact-based narratives tailored to customer priorities, delivering impactful presentations in line reviews, Joint Business Planning (JBP), and Top-to-Top meetings

  • Serve as the voice of the category, connecting shopper behavior, market trends, and retailer strategy into actionable growth opportunities

Category Strategy & Platform Development

  • Develop and lead category growth platforms aligned to strategic business units (SBUs) and key customers

  • Identify whitespace opportunities and translate them into scalable, customer-ready selling stories

Cross-Functional Leadership

  • Partner closely with Brand, Sales Strategy, and Key Account teams to embed category insights into go-to-market strategies

  • Act as a trusted resource for cross-functional teams, elevating how insights are used to inform decision-making

Customer Engagement & Execution

  • Lead preparation and delivery of customer-facing category reviews, line reviews, and strategic planning sessions

  • Maintain strong customer relationships while ensuring adherence to all data-sharing and confidentiality standards

Insights & Analytics Excellence

  • Leverage advanced tools and data sources (Circana, POS, loyalty data, panel data, shopper insights, assortment and POG analytics) to uncover meaningful insights

  • Synthesize multiple data streams into cohesive narratives, moving beyond reporting to actionable recommendations

  • Monitor competitive activity and proactively develop strategies to address risks and capture opportunities

Success Metrics (KPIs)

  • Development and quality of category platforms that deliver clear, insight-led growth strategies

  • Effectiveness of selling stories in driving category share and supporting successful line reviews

  • Growth in distribution, shelf presence, and share of space

  • Timely and impactful delivery of strategic projects that benefit the broader commercial organization

Travel Requirements

  • Travel frequently (approximately 30%) to support in-person customer engagements, retail visits, and key internal meetings

  • Flight travel required

What Sets This Role Apart

This role goes beyond analysis—it excels in turning insights into influence. Success is defined not just by what you know, but by how effectively you tell the story, shape the narrative, and drive action across the organization and with customers—both virtually and in person

Skills and Competencies

  • Excellent analytical, communication, storytelling, and creative problem-solving skills

  • Strong leadership, presentation, and influencing skills

  • Action Oriented

  • Priority Setting

  • Decision Quality

  • Dealing with Ambiguity

  • Technical & Analytic Skills

  • Integrity and Trust

Education and Experience                                                           

  • Bachelor’s Degree Required

  • 8+ years of experience in the CPG industry required

  • 5+ years in a Shopper Insights/Category Management role in the CPG industry required

  • Nielsen and/or Circana syndicated data experience is required

  • Advanced Analytical capabilities are required

  • Loyalty card experience is also a plus

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Frequently Asked Questions

Is the salary disclosed for the Manager, Category Management and Shopper Insights position at churchdwight?
The salary for this Manager, Category Management and Shopper Insights role at churchdwight is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Manager, Category Management and Shopper Insights position at churchdwight located?
This Manager, Category Management and Shopper Insights role at churchdwight is based in USA, Regional Sales. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Manager, Category Management and Shopper Insights role at churchdwight full-time or part-time?
This is listed as a Full time position. It is posted as a Manager, Category Management and Shopper Insights role in the Church & Dwight Co., Inc. department at churchdwight.
Which team or department does the Manager, Category Management and Shopper Insights at churchdwight belong to?
This Manager, Category Management and Shopper Insights position is part of the Church & Dwight Co., Inc. department at churchdwight. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Manager, Category Management and Shopper Insights position at churchdwight?
Click the "Apply Now" button on this page. You will be redirected to churchdwight's official application portal hosted on workday where you can submit your application directly.
Manager, Category Management and Shopper Insights
churchdwight
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