Marketing Analytics Manager
creditgenie
FullTime💰 USD 242K–247K/yr
Marketing Analytics Manager
psecu· PSECU Pennsylvania State Employees Credit Union
About this role
Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...
The Marketing Analytics Manager leads a team of data analysts that deliver actionable insights across Marketing, Digital Experience, and Retail. This role turns member data into clear recommendations that drive growth, engagement, and retention. Success requires deep analytics expertise, strong leadership, and the ability to translate complex analysis into decisions leaders will use.Schedule: Monday - Friday, this position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.
In this position, you will
- Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners
- Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn
- Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design
- Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition
- Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
- Design, build, and maintain dashboards that enable self-service insights and performance tracking
- Ensure data quality, consistency, and clear metric definitions across teams
- Prioritize and plan work using agile principles, balancing quick wins with long term analytics capability building
- Influence decision making by challenging assumptions and grounding recommendations in data
- Continuously improve analytics processes, tools, and standards
Qualifications:
Bachelors (Required)• 2+ years of experience managing and developing analytics teams | Required • 7+ years of experience in data analytics, business intelligence, or related role | RequiredFrequently Asked Questions
Is the salary disclosed for the Marketing Analytics Manager position at psecu?
The salary for this Marketing Analytics Manager role at psecu is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Analytics Manager position at psecu located?
This Marketing Analytics Manager role at psecu is based in Harrisburg, PA. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Analytics Manager role at psecu full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Analytics Manager role in the PSECU Pennsylvania State Employees Credit Union department at psecu.
Which team or department does the Marketing Analytics Manager at psecu belong to?
This Marketing Analytics Manager position is part of the PSECU Pennsylvania State Employees Credit Union department at psecu. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Analytics Manager position at psecu?
Click the "Apply Now" button on this page. You will be redirected to psecu's official application portal hosted on workday where you can submit your application directly.
Marketing Analytics Manager
psecu
You'll be redirected to psecu's official application page on Workday.